64: What happens when you stop “shoulding” all over your business
Ever feel like you have too much on your plate?
This is generally one of the top reasons why women business owners work with me privately as their copywriter or inside the Joy of Copy Club.
They’re bummed because they’re not sending the emails they know they should, or updating their webcopy like they know they should. Or launching that flash sale they know they should.
They keep “shoulding” all over themselves and their business.
In this episode of ill communication, I am sharing what happens when you finally stop “shoulding” all over your business and do what is right for you instead.
Topics We Cover in This Episode:
Why it’s time to stop “shoulding” all over your business
How the Joy of Copy Club can change the game when it comes to your copy
How to join the best copy community on the interwebs
Just imagine where you and your business could be by next April because you jumped into the club and started emailing your audience more regularly, you refreshed your web copy and you cleared that copy off your to-do list.
I can't wait to help you get your beautiful voice and gifts out into the world inside The Joy of Copy Club. The doors are open! Join us now: www.kimkiel.com/copyclub.
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[00:00:03] Welcome to ill communication, copywriting tips and sales strategies for small business. I'm your host, Kim Keel. I'm a copy coach, sales strategist, and direct response copywriter. It's my mission to help women leaders and change makers amplify their voices through copy. It's why I'm dishing out all the juicy tips, writing prompts, and sales formulas to help you generate more leads, book more calls, and get more high value clients on repeat. Sounds pretty good. It's time to ditch the overwhelm you might be feeling and find confidence in your copywriting so you can get your message out there and attract more soulmate clients. Let's get started. Hello. Hello my sweet friend, and welcome to episode 64. I was recently celebrating Canadian Thanksgiving with my family [00:01:00] and as I visited with my cousins at the dinner table, one theme kept coming up. How is it already the middle of October? How is it that there are only 75 days left in the new year? Time is flying by. They always say when you're older, time goes faster. And man, oh man, is it ever flying by. There just aren't enough hours in the day or days in the week for me to get through everything on my business to do list, let alone my business wish to do list or to watch as many hallmark movies as my heart desires. You with me? Do you ever feel like you have too much on your plate? This is generally one of the top reasons why women business owners work with me privately as their copywriter, or inside the Joy of Copy Club.
[00:01:49] They're tired of looking at the same writing to do list in their business. They know they're creating a bottleneck because they can't get to all the writing. They're [00:02:00] bummed because they're not sending the emails they know they should, or updating their web copy like they know they should, or launching that flash sale. They know they should. They keep shitting all over themselves in their business. And here's the thing. These ambitious women know they are capable of so much more. They're capable of reaching more people with their products and services. They're capable of healing so many more people in their community. They're capable of generating more impact and income, but without sacrificing their health or time with their families or just time to watch. The latest season of Love Is Blind, guilt free. These women deserve all that success and so much more. And my friend, you deserve all of this success and so much more. And I want to help you achieve those successes. I want to help you stop shitting all over your business. And it's why today I am opening the doors to the Joy of Copy Club. [00:03:00] Inside the club, you get a trove of copywriting resources to help you clear your copywriting to do list. If you want to be more consistent with sending emails to your list every month, you get four killer writing prompts to give you the inspiration and formulas to write emails people love to read.
[00:03:22] You want to finally update your website copy to better reflect where you are today, and speak to that next level client inside the copy vault. You'll find high converting and high connecting web copy templates for your homepage, your about page, your services pages, all the pages. You can work on the copy for one of those pages, and bring your draft copy to the live hotseat calls, where I'll help you review it and hone your message so your website becomes your number one sales person. You want to stop dragging your feet on putting out new offers to your audience. I have everything from landing page templates, sales emails, show [00:04:00] up emails, and sales page templates. So you're never starting from scratch. You're starting with a blueprint that you can customize so it sounds just like you, and speaks to your audience with words that are meaningful to them. Or maybe you just want to set some time in your calendar to focus on whatever writing is important to you. Every week, we meet together to give you the dedicated headspace and co-working time to put your head down and write your copy. You can ask questions or brainstorm ideas for content, blogs, podcasts, subject lines, and names of your offers. I truly believe the Joy of Copy Club is the best community on the internet.
[00:04:42] It attracts a huge diversity of women. Some sell products, some are coaches, some are consultants, some are marketers and copywriters, some are photographers, and some work in nonprofit. So because you're not hanging around with the same group of people as you do in a lot of other masterminds, [00:05:00] you are exposed to new and different ideas, different industries and different connections. It's really a beautiful, supportive and diverse community and the joy of copy method, it actually works. Club members routinely tell me their open rates go from industry average of 25% to over 45, or 50%. I get voice notes from members sharing how people are reaching out to them, to share how much they're enjoying their content. They love reading their emails, and I love hearing when people send a single email. We craft together in the club and still make sales. There's a reason why nearly 50% of club members review their membership beyond the initial six months. The Joy of Copy Club and the Joy of copy methodology helps women business owners stop shooting all over your business, and it helps you start doing the things you're not just capable of. It helps you do the things [00:06:00] you're meant to do in this world. It helps you get your brilliant and beautiful voice and gifts into the world with ease, with speed, and with joy.
[00:06:10] The doors to the Joy of Copy Club are open until October 27th. The next cohort starts the week of November 6th, and we will kick off by establishing your copy priorities and creating a game plan to get it done. I'd love to welcome you into the best copy community on the interwebs, so you can write copy that connects with your audience and generates beautiful, easy sales. To find out more, visit Kim Kilcommons Copy Club. You can also shoot me an email and schedule a quick call to make sure it's right for you. But if you've been following the joy of Copy Club and thinking you should join, then you got to stop shooting and join today. Please just imagine where you and your business could be by next April, because you jumped into the club and started emailing your audience more regularly. [00:07:00] You refreshed your web copy and you cleared that copy off your to do list. Doors to the Joy of Copy Club closed in ten days, and if you're one of the first five to say yes, you'll receive a bonus private one on one call with me where we can get a head start at your biggest copywriting need. I can't wait to help you get your beautiful voice and gifts out into the world. Inside the Joy of Copy Club. And by the way, I was really stumped about what to say in this podcast episode.
[00:07:32] I was spinning in circles. I even went to ChatGPT and asked for some podcast outlines, but nothing was really resonating with me. So I took my own advice, practiced what I preached. I pulled out the challenge solution result copywriting framework and gave myself a few minutes to write. And when I did, the episode flowed out. If you want the Challenge Solution result framework, you'll find it inside the Joy of Copy [00:08:00] Club Resource Vault, which you can get when you go to Kim Kilcommons Slash Copy Club. Bye for now. Hey, would you like to hang out with me and other women business owners doing rad things in the world, just like you? Then you should join the Joy of Copy Club. It's a group copy coaching experience where you receive access to all my sales templates, writing prompts, and copy recipes so you're never wondering what or how to write once a week. You can pop into my open office hours, where we'll live, review and edit any kind of copy you've written. Seriously, you can bring a social post, an email, or even some edits to your home page, and I'll help you optimize it before you send it out into the world. The Joy of Copy Club gives you the tools and the confidence to get your message out there so you can grow your impact and your revenue. Find out more at Kim Kilcommon Copy Club. I'll see you next week.
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