Caution: writing all the copy for your business is about to suck way less

 
 


The Joy of Copy Club

An intimate writing and copy coaching program for smart course creators, consultants & coaches

 
 
 
 
  • Ditch overwhelm wondering what to write

  • Streamline & simplify your messaging and copy

  • Write & sound like YOU, so you attract your ideal clients

  • Get over the perfectionism preventing you from sharing your message


 
 

There is a shocking amount of copy to write when you run a small business:

website, bios, sales pages, emails, opt-ins, ads, captions, welcome sequence, landing pages, and, and, and…

When we’re juggling all the things in our businesses and households, it can be tough to prioritize and find the time to sit down and write.

But often when we do sit down to write, the words don’t come.

The cursor blinks menacingly at us, taunting us like a bully.

Or we write something that doesn’t sound like us.

It’s almost like something weird happens between our brains and fingertips that turns a great message into something that sounds jargony, too formal or boring.

We waste precious time and energy second-guessing, overthinking, and endlessly tweaking and perfecting… which ultimately prevents us from getting our messaging and marketing out.

Spoiler alert:

This a form of self-sabotage - and it could be preventing you from taking your business to the next level of impact and income.

The Good News is this can be fixed

You can easily find out how to stop the overthinking, second-guessing and perfectionism, and write compelling copy that sounds just like you (or maybe even a smidge better😉)


To become a better copywriter for your own business you need 3 things:

  1. Blocked time - studies show time constraints boost creativity and help you write faster

  2. Proven copy recipes - the best copywriters NEVER start from scratch, we always start with a proven framework or copy recipe

  3. No-nonsense copy coaching - having your copy reviewed by a pro can flag any jargon or missing info, and give you the confidence to press publish

With those 3 things, you’ll be able to write effective, delightful copy that connects human-to-human to your soulmate clients and ethically sells your services and products…

without sounding sleazy or icky.

 
 
 
 

Welcome to

The Joy of Copy Club


Where high-achieving women entrepreneurs get weekly copy coaching, co-working, and top-notch templates to help you get your sh*t done.

Your sales copy will be reviewed and live-edited by an in-demand direct response copywriter and coach with 17 years of copywriting and several multi-6-figure launches under her belt...

(I’m kidding - I don’t wear belts)

… all in a convenient one-stop-copy-shop

What it is:

✔️ 4 drop-in copy coaching and co-writing sessions each month, so you can write your own copy and get it expertly reviewed whenever you need it (4/month) [Value: $6050]

✔️ 1 copy masterclass/month to discover how to write elegant and ethical sales copy in your own voice [Value: $2700]

✔️ Use-em-as-you-need-em vault of quick-win video trainings and proven copy templates so you’re never wondering “WTF should I write?!” [Value: $2500]

✔️4 powerful and strategic writing prompts each month so you have fresh and fun copy to send your subscribers every week [Value: $400]

✔️ Guest expert sessions to grow your business and your network

✔️ 1 private 1:1 Strategy Session [Value: $900]

✔️ NO FACEBOOK GROUP [Value: priceless! 😉]

✔️ You’re not limited to one goal or one type of copy. You can work on any priority with me over 6 months. Which means you can tackle a few major copy projects (website + full launch + emails). Plus, you’ll have the option to renew so you never lose the access or support.

✔️ More ease, less overwhelm, more sales and WAY MORE JOY when you write your copy


The Joy of Copy Library
includes videos, templates & how-tos on:

  • writing sales emails

  • Facebook ad copy

  • researching your customer

  • sales pages

  • home pages

  • about pages

  • services pages

  • adding personality to your copy

  • writing in your voice

  • launch copy & strategies

  • continually updated with new trainings and tutorials


Plus you receive these powerful bonuses:

BONUS Training: How to find your voice of customer
Discover the surprising hacks copywriters use to research online to find juicy voice of customer -- this is the cornerstone of writing copy that connects and converts [Value: $450]

BONUS Workbook: Stop Overthinking: 5 Quick Tips to Generate Scroll-Stopping Webinar & Course Titles
A fun workbook to help you brainstorm and choose webinar or course titles, headlines or lead magnet names [Value: $150]

Bonus Training & Template: Sales Emails Made EASY
The perfect set of templates and swipe files for a low-key launch. Sell your masterclass, get people to show up at your masterclass, and then sell your offer. [Value: $150]

🔥 Pay-in-full BONUS: Receive back-pocket copy coaching via Voxer (a voice messaging app where you can ask quick messaging questions and get quick answers) [Value: $2000]


Hear what Fitness Coach, Kaye, said about her 9 months in the Copy Club & why she misses it

Here’s the real scoop on what it’s like inside the Joy of Copy Club.

Every Tuesday from 9-11am MT, I open my Zoom account and meet with an intimate group of amazing women who are changing and leading their sectors. You’ll connect with stellar humans from all walks of life and businesses (photographers, designers, copywriters, fitness coaches, business coaches accountants, professional consultants, lingerie designers).

Some people attend all the drop-in calls. Some only attend a few, as needed.

One of those Tuesdays, I’ll lead a masterclass to teach a concept or introduce a template, followed by a working session. The other Tuesdays are open copy calls, to give you dedicated time to write and receive copy coaching.

You or your team member can bring ANYTHING you’re writing: emails, bios, landing pages, ads, web copy. The beauty is you can write a SFD (a sh*tty first draft) and know you’ll get my expert eyes on it before you press publish.

Club members LUUURRVE watching the before-after transformations and can apply the lessons in their own businesses. And sometimes, members use the time as a co-working session to get their weekly newsletter written, or work on another priority project.

The members in the last rounds have written and sent emails that landed new clients, launched and sold new offers, and re-written their web copy.

Most importantly, they found their own voice, streamlined their messaging and gained the confidence to write copy and connect with their audience.

The total value of the Joy of Copy Club is well over $13,300


The investment to join the Joy of Copy Club today is:

Joy of Copy: Pay in full:

Single payment of: $3000
*PIF bonus: Voxer Coaching

Joy of Copy: Payment plan

6
Monthly payments of: $500

*Prices listed in USD. Invoicing also available in CDN.


*National Small Business Week promo*

save $500

when you join by Sunday, May 5

Pay-in-full: $2500
or
6 X $420


Dang, that’s amazing! How do I join?

Enrollment is open.

Kick-off call first Tuesday of the month.

👉 Click here to schedule a call to see if it’s a good fit 👈

Ready to say yes? Email hello<at>kimkiel.com to say “I’m in” and we’ll follow up with the next steps.


The 14-day All-Joy-No-Tears Promise

I promise you’ll be 100% thrilled with the training and copy coaching you’ll receive. But! If after 14 days from the start of the month you join, you’re not totally wowed, you’ll receive a refund.


The Joy of Copy Club

where you get -ish done & get sales!

 
 
 

Meet your hostess with the mostess

Hey there! I’m Kim Kiel

Direct response strategist and copy coach (also: die-hard Beastie Boys fan - don’t let my beloved Tiffany’s espresso cup fool you!)

For 18+ years, I’ve used words to build community, create social change and raise millions for charities and small businesses.

Today, I primarily work with female consultants, coaches and changemakers through 1:1 copywriting and group copy coaching programs.

My true purpose is amplifying the voices and raising the revenue for women leaders and changemakers.


The Joy of Copy Club is custom-designed to provide you a high-touch experience to uplevel your copy and your sales.

✔️ Streamline and simplify your messaging

✔️ Unearth and flex your unique voice

✔️ Write sales copy that sounds like you (and not some cheesy sales guy).


It will bring joy and delight into writing your copy — which will create joyful sales and delightful clients


Join the Club to write (& sell) with more joy!

Joy of Copy pay in full:

Single payment of: $3000
*PIF bonus: Voxer Coaching

Joy of Copy Payment plan

6
Monthly payments of: $500


*National Small Business Week promo*

save $500

when you join by Sunday, May 5

Pay-in-full: $2500
or
6 x $420


The Joy of Copy Club will give you momentum, consistency (and confidence) so you can elevate your copy and sales for the rest of the year

Enrolling Now. Limited Seats.

Kick-off call: first Tuesday of the month.

👉 Click here to schedule a call to see if it’s a good fit 👈

Email hello @ kimkiel.com to enroll now or ask any questions.

You’ll receive the agreement & payment link via email.


Questions Fact Finders (like me) might have:

  • Our kick-off call is the first Tuesday of the month at 9am MT/11am ET.

    New members may join at the beginning of the month.

  • The Drop-in coaching and co-writing calls are held every Tuesday from 9-11am MT (11am-1pm ET).

    Calls are hosted in Zoom and recorded.

    You can attend 1 call or all 4 calls per month. Use ‘em as you need ‘em.

    Some meetings may be rescheduled due to holidays or illness.

    Extra calls will be added as needed, so don’t let “I can’t attend the calls” hold you back from joining.

  • If you’ve been in business for any amount of time, you’ve definitely seen and likely bought a copywriting course.

    The Joy of Copy Club is focussed on sales copy, and direct response - so everything we write is through the lens of increasing engagement and sales… but without sounding like a douchey salesguy.

    Also, many other copywriting programs focus on 1 element of copywriting: like websites or emails or content.

    In the Copy Club, you can bring ANY copy you’re working on, and we have mini-trainings and prompts for ALL kinds of copy you need to write for your business.

    Lastly, the amount of live copy coaching you receive in this program is unmatched. Members can access 4 drop-in live coaching calls every month (most programs only offer 1 or 2 per month).

    And this community is filled with genuine, “real” humans who are doing their best to make their mark in the world and leave a positive legacy. You won’t find a more intimate, supportive and genuine community.





  • Yes! You absolutely can.

    If you totally hate writing, and you have a budget to outsource, go for it.

    Working with advanced copywriters starts at $5000 and up for a website or email sequence. My private clients pay on average $11,000 to get in my calendar.

    The Joy of Copy Club is a good fit for someone who’s been in business for a year or two, knows what’s up in their biz, and knows they need to write more effective copy to attract next-level clients.

    It’s a way to work with a pro copywriter for a fraction of the price.

  • Yes!
    If you can’t make it to a meeting, you can send a team member instead.
    Or, if you have a copywriter on staff, you sign them up so they’ll have full access to the tutorials, templates and copy coaching for your copy.

  • Yes.

    The calls are designed to be drop-in to use ’em and you need ’em.

    You may submit your copy in advance. I’ll record the review on the call and you can watch the replay on demand.

  • One thing you should know about me is I’m a little less “sophisticated” when it comes to tech.

    If you’re ready to join, simply email hello@kimkiel.com. You can also use that email to request a meeting to make sure the Copy Club is a good fit for you and your goals.

    My amazing team or I will follow up with an invoice/payment link and the digital paperwork.

    You’ll also have a short welcome form to fill out.

    On your kick-off call on the first Tuesday of the month, you’ll get the grand tour around the (simple) program platform.

  • Getting a pro copywriter to write website or launch copy is freaking expensive. For a reason. There’s a surprising amount of research, strategy and time that goes into writing high-performing copy to sell premium services. In fact, to work with me privately requires a minimum $5,000 and on average most clients invest around $11,000.

    I wanted The Copy Club to support newer entrepreneurs who need a little more support, AND seasoned biz owners, who love writing, but want some additional strategy and support. I will help you write multiple pieces of copy (your website, your sales page, your welcome sequence), not just a single asset for your business.

    The investment is USD $3000 pay in full or a 6 X USD $500 monthly payment plan. Canadian invoicing available.

    If you need financial assistance, I can provide scholarships or longer payment plans. Email team@kimkiel.com to inquire.

  • email hello@kimkiel.com and ask away