168: Should businesses skip out on Black Friday promos? And what to do instead!
Skip the Black Friday hustle: 4 strategic alternatives for mission-driven business owners
The clocks have fallen back, Halloween decorations are packed away, and according to my 14-year-old, Christmas season officially started Monday. Which means we've entered the lucrative year-end selling season - that intense period between now and December 31st when we're bombarded with Black Friday deals, Cyber Monday offers, Thanksgiving promos, and end-of-year discounts.
It can be a lot.
The FOMO and pressure to participate in these promotions can feel as overwhelming as the desire to hide under a rock and avoid the whole consumerism circus entirely. Here's what I want you to know: both responses are completely valid for your business. You can choose to sell, or you can choose to sit this one out.
In this week's episode, I'm sharing a conversation I had with my friend and fellow marketer Mariana Henninger on her podcast Empire Secrets. We covered different ways you can participate in year-end marketing and selling - or not. When I listened back to this episode, I realized there were some golden nuggets and ideas I hadn't shared before that could really help you navigate this season with more intention and alignment.
The two sides of Black Friday
Let's face it - Black Friday and Cyber Monday represent one of the most lucrative weekends for selling. But it's also an incredibly noisy time to be selling. If you're wanting to participate, you're dealing with a double-edged sword. On one hand, people are actively looking for Black Friday deals and content. On the other hand, you have to be able to stand out and really nail your messaging and marketing to cut through all that noise.
Option 1: Align with your values
You can approach Black Friday as an alignment with your values. If you're concerned about climate change, the environment, or you've witnessed social challenges this year that make participating in mass consumerism feel misaligned, you can absolutely sit this one out.
But here's the key: instead of going radio silent, send messaging before Black Friday explaining why you're sitting this one out. Share what's calling your heart to make this choice. Talk about the things you care about. This messaging will only magnetize your ideal people closer to you, because they'll see your values reflected in your business decisions.
You might even have resources or products that align with your brand values that you could promote instead - things that invite people to consider different ways of participating during Black Friday and Cyber Monday.
4 Strategic alternatives to traditional Black Friday selling
If you've decided to sit out the traditional Black Friday approach, here are four productive ways you can still leverage this period for your business:
1. Create a Swipe File (best of and worst of)
You're already getting flooded with Black Friday emails and promotions. Instead of just deleting them, start collecting the marketing that really resonates with you in a swipe file. This becomes your inspiration folder for future campaigns and promotions.
Take it a step further and create both a "best of" and "worst of" folder. If you're in a business where you talk about marketing, coaching techniques, or business strategy, you can use these examples to create future content about effective versus ineffective marketing approaches.
2. Unsubscribe - generously
Let's create some spaciousness in our inboxes. We know we're going to get flooded with promotional emails, and you'll notice that newsletters you haven't heard from all year will suddenly pop up with "Hey, I'm having a sale!"
Use that unsubscribe button generously. Clear out the digital clutter. Create more mental bandwidth to focus on and consume the quality content you actually want to see. Let's be generous this season - generous with our unsubscribing.
3. Participate in Giving Tuesday
Giving Tuesday exists as an antidote to the consumerism of Black Friday, Small Business Saturday, and Cyber Monday. It's a day focused on philanthropy and giving back to your community. Here are several ways you can participate:
Use your platform to highlight and celebrate charities that are meaningful to you
Run a social campaign where you donate a specific amount for every like, share, or reply
If you do decide to have any kind of sale, donate a portion of proceeds to your favorite charities
Consider donating your services and volunteering with your favorite charity
Offer "pay what you can" sessions with proceeds going to disaster relief or causes you care about
This approach helps your brand rise above the noise and really connects with people who share your values.
4. Shop smart for your business
Take advantage of the sales to get things you actually need for your business. If you need a new podcast microphone, headphones, software subscriptions, or services that typically go on sale during this period, this is your opportunity to save money on legitimate business investments.
The key is being intentional about what you're purchasing rather than getting swept up in sale fever.
The risk of training your audience for discounts
One important consideration if you do decide to participate in Black Friday promotions: there's always the risk of training people to wait for discounts. When you regularly offer sales, customers start anticipating them and may delay purchases.
Here are two strategies to mitigate this:
Create Bundles: Instead of discounting individual items, bundle products or services together for a higher average order value. Rather than "$10 off every purchase," offer "$50 off when you buy three programs together."
Add Bonuses Instead of Discounts: Especially for service-based businesses, consider adding valuable bonuses rather than discounting your core services. This maintains the perceived value of your main offerings while still providing extra incentive.
Consider pre-Black Friday strategies
One smart approach is running a flash sale before Black Friday hits - like what Laura Belgray did with her recent promotion. This allows you to:
Avoid competing with the noise of the actual Black Friday weekend
Capture people who are already in "sale mindset" but before they're overwhelmed
Maintain your regular pricing during the peak promotional period
The decision-making framework
The pressure to participate in Black Friday is real. We're constantly hit with messaging about how to prepare, what kind of sale to run, and what we "need" to do to win during this period. It's easy to get swept up in that energy.
But take a step back and consider:
What are your year-end goals?
What do you have the mental bandwidth to execute well?
How do you want to spend the Thanksgiving weekend?
Do you want to be actively selling when people are trying to spend time with family and friends?
Values-based business building
Whether you choose to participate in Black Friday promotions or sit them out, the most important thing is that your decision aligns with your values and the experience you want to create for your community.
Some of my favorite businesses during this season are the ones that give generous timelines - a whole week or even two weeks to make decisions rather than the high-pressure "24 hours only" approach. People are with family, they're not necessarily in front of computers, and they don't want to feel pressured to make quick purchasing decisions during family time.
If you do run a promotion, consider extending it and explaining why: "I want you to be able to make a good decision. I want you to be able to spend time with your friends and family, just like I'm doing."
The bottom line
This year-end selling season doesn't have to be a source of stress or pressure. You have options. You can participate in ways that feel aligned, or you can sit it out entirely and focus on other business-building activities.
What matters most is making a conscious choice that supports both your business goals and your personal values. Your ideal clients will respect and be drawn to that authenticity, whether you're offering a promotion or taking a different approach entirely.
The most sustainable businesses are built on clear values and consistent messaging, not on following every marketing trend or feeling pressured to participate in every promotional opportunity.
Whatever you choose, own it fully and communicate it clearly. Your people will follow your lead.
Resources
Get added to the notification list for the Sales Email Course:
If you're planning any kind of promotion before year-end, grab my signature sales sequence in my upcoming five-day email course. Each day you'll get a mini training and workbook to guide you through writing the five key emails you need for a successful flash sale. Email me at hello@kimkiel.com to be notified when it launches.
Get Mariana Henninger's Instant YES Machine:
http://brandmagnetic.com/yesmachine
Binge the Black Friday Cyber Monday Survival Guide Playlist:
https://www.kimkiel.com/podcast-1/the-business-owners-black-friday-cyber-monday-survival-guide
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[00:00:52] Hello. Hello, my sweet friend. This week, the clocks went back an hour. The Halloween decorations got put away and my 14-year-old told me that Christmas season started on Monday, which can only mean one thing. We've entered the lucrative year end selling season. Between now and the end of the year, we'll all be hit by a barrage of Black Friday.
[00:01:15] Cyber Monday offers Thanksgiving promos, Christmas and Boxing Day sales and end of the year discounts. It can be a lot. And the FOMO or. Need to feel like you need to participate in those promos is about as strong as the desire to hide under a rock and not play any part of the consumerism of the season.
[00:01:39] And I wanna assure you that either of those options are okay for your business. You can choose to sell or you can choose to sit this one out. Last year around this time, I had a great conversation with my friend and fellow marketer. Mariana Henninger on her podcast, empire Secrets. We [00:02:00] covered all the different ways you can participate in the marketing and selling at this time of year or not.
[00:02:07] And when I listened back to the episode, I realized there's some really good golden nuggets and great ideas I haven't shared before. So I wanted to replay this episode for you today. Before I re-share the episode, I wanna let you know that if you fall into the camp of wanting to jump. On the Black Friday Cyber Monday promo, or have a flash sale before the end of the year, you can soon get your hands on my signature sales sequence in a five day email course.
[00:02:36] Each day you'll get an email with a mini training and a workbook to guide you step by step through writing the. Five key emails, you need to write a for a flash sale. I'm putting the finishing touches on that email course. So stay tuned and if you wanna be the first in line for when I announce that course, please send me an email to request being put on the notification list.
[00:02:56] You can email me at k hello@kimkeel.com. And finally, please make sure you follow and connect with Mariana by subscribing to her podcast, empire Secrets or grabbing this amazing tool she's created called The Instant Yes Machine. It's an authority. Positioning tool that assesses your copy, like your bio or your About me page to find and fill any trust gaps or friction in your messaging.
[00:03:26] And it does all of that in about three minutes to see it in action and grab it for yourself. Head to brand magnetic.com/yes machine. Check the show notes for all the links. Alright, without further ado, let's get into the episode to find out why you might skip Black Friday and what to do instead.
[00:03:47] So, I mean, let's face it, black Friday, cyber Monday is one of the most lucrative weekends for selling. It is a noisy time to be selling. Mm. So if you are wanting to sell, there's sort of two sides of the coin. [00:04:00] On the one hand, people are looking for Black Friday deals, they're looking for Black Friday content.
[00:04:05] Uh, but the other thing is. You have to be able to stand out and really nail your messaging and marketing. So you could really approach Black Friday as an alignment with your values. So if you are maybe concerned about climate change or the environment, or you've seen a lot of social challenges in the world this year, uh, maybe you wanna just sit this one.
[00:04:26] But instead of just like going, um, blank, like radio silence, you could actually send some messaging before Black Friday about why you're sitting this one out. Mm-hmm. Align it with your values. Talk about the things that you care about, whatever is calling your heart to sit this one out. Share that, because that's only gonna magnetize your people closer to you, and just let your people know why you're sitting it out.
[00:04:51] Hey everyone. Welcome back to Empire Secrets. I'm your host, Mariana Henninger. Kim Keel is not only an awesome copywriter and brand voice expert. She is the founder of the Boutique Copywriting Agency, Kim Keel copy named after herself. It's beautiful. Um, I'm Bri, I've brought her on today on a kind of last minute episode.
[00:05:12] Um. To talk about Black Friday. Now we could talk about Black Friday in so many different ways. I was thinking about this in my inbox the other day. It's almost as if it's Black Friday, the entire month. It is. 'cause I'm getting so many promotions to how to prepare for Black Friday. And that's fine. Like if you wanna go that route, that's.
[00:05:30] That's beautiful. You can make a ton of money. It's, it's all good. I actually was on a training with a coach that I do admire. To be fair, his program's amazing. He actually like sold a lot of a program that I know has like changed people's lives. It was, it's a filmmaking program. If you're into Black Friday and you wanna do all that, when I didn't hear it above the noise of the Black Friday stuff that has been about questioning whether everyone needs to participate in Black Friday.
[00:05:55] And so I wanted to bring you on today because. You have a really [00:06:00] beautiful take on how to look at this, what to do instead. You have like four things that people should do instead and focus on, uh, but also how to take the opportunity of not participating in Black Friday, if that's what you're choosing to do.
[00:06:14] And so Kim, let's just dive right on in. First of all, you have worked on some really impressive, like multi six figure campaigns. Um, I'm guessing you've done a lot of Black Friday stuff. So tell me about this idea of not doing Black Friday. Yeah, so, uh, I haven't actually done a ton of Black Friday stuff 'cause Okay.
[00:06:34] Most of the launches that I work on are outside of Black Friday. Um, but I come from the nonprofit sector. So we were never involved in Black Friday per se, but we were involved in what's called Giving Tuesday and Giving Tuesday is a day of philanthropy for charity to ins. Buyer giving and giving back to your community, but as an antidote to the consumerism of Black Friday Small Business Saturday, cyber Monday.
[00:07:00] So I think that's really influenced my approach, mm-hmm. To Black Friday, cyber Monday. And some of the advice that I share with very mission driven, impact driven business owners who kind of have a value set outside of just making money like, but. How you can have an impact through Black Friday without actually selling something.
[00:07:22] So that's sort of my background on it. Yeah, that makes sense. Makes sense. Yeah, for sure. So walk us through that. What does that actually mean to have an impact outside of Black Friday? When. The entire purpose is not just let's, how much can we sell in this time period? Uh, so I mean, let's face it, black Friday, cyber Monday is one of the most lucrative weekends for selling.
[00:07:43] It is a noisy time to be selling. So if you are wanting to sell, there's sort of two sides of the coin. On the one hand, people are looking for Black Friday deals. Uh, they're looking for Black Friday content. But the other thing is you have to be able to stand out and really [00:08:00] nail your messaging and marketing.
[00:08:01] So you could really approach Black Friday as an alignment with your values. So if you are maybe concerned about climate change or the environment, or you've seen a lot of social challenges in the world this year, if you wanna just sit this one out, but you could actually send some messaging before Black Friday about why you're sitting this one out.
[00:08:23] Align it with your values. Talk about the things that you care about, whatever is calling your heart to sit this one out. Share that because that's only gonna magnetize your people closer to you and maybe you even have some resources or products that align with your brand that you could promote. Invite people to consider during that Black Friday, cyber Monday.
[00:08:45] But you can add, you can totally sit it out and just let, let your people know why you're sitting it out. So that's sort of my strategy. I love that because it's not just default to not doing it, but then just staying quiet about it. Mm-hmm. Like use that opportunity to connect with people to say why you're not doing it, to encourage them in a different direction.
[00:09:06] Right. So one of the steps, you talk about four different things that we can do during this time. Is to participate in Giving Tuesday. Mm-hmm. Is there a way to do that with your audience as well? Is there a way, like are we talking about encouraging them to donate also essentially if people are in spending mode?
[00:09:23] So there's a few ways you could do this, and in fact, just before I got on to record this with you, Mariana, I was writing some, giving Tuesday emails for one of my charity clients. Uh, but some of the takes that you can make is just to use Tuesday to highlight and. Celebrate the charities that are meaningful to you.
[00:09:43] So just use your platform for good. Yeah, so you can amplify them if you want, you could run some kind of a social campaign or an email campaign where for as many people who like this post or reply, you will give a donation of x. [00:10:00] Ooh, I like that. To your favorite charity. If you do decide to participate in some kind of a sale or promotion, you could donate a portion of those proceeds to your favorite charity or some of your favorite charities on Giving Tuesday.
[00:10:13] You could even consider donating your services and volunteering to your favorite charity on that day. So I love that. It just, it's a great, it's a great twist on this very consumer driven weekend, and I think it would really help your brand like rise to the top and really align those people who really love that and share that value with you.
[00:10:36] Yeah, you're making me think of somebody that I follow. Kelly Mosser. Mm-hmm. Who did a, um, what was she offering? She was offering a pay your price, uh, pay what you can, 1 0 1 session, and all of the proceeds were going to Milton and, and Helene, um, parking. Yeah, victim. So I thought that was so, so phenomenal.
[00:10:57] In fact, like I'm, I'm kind of kicking myself that I, I had considered doing either doing something similar or taking her up on that, and I, I'm not sure if it's still up, but either way, something like that, where. What you're donating is your time, and then people who would normally pay you however much feels comfortable for them.
[00:11:14] Um, it actually goes in a different direction. So for what it's worth, they're getting the dopamine hit of spending money. Yes. But we're, we're able to kind of redirect it a different way. So what are the other three things that you talk about for Black Friday and Cyber Monday? Yeah. So one would be to create a swipe file.
[00:11:32] So at this point mm-hmm. You're gonna, as you said. You've already gotten emails into your inbox. People are talking about how to prepare or even pre-selling their Black Friday promotion. This is like when you see some marketing that you really love. You put it into your swipe file or your example file so that the next time you are gonna sit down to write some copy, you wanna have a promotion.
[00:11:54] You're looking for some inspiration. Yeah. You can go to your swipe file and swipe the idea, [00:12:00] not plagiarize, but just like take inspiration from that messaging. You could also create like a best of folder and a worst of folder. Oh boy. So if you are in, uh. A line of business where you might talk about marketing, for example, or different coaching techniques.
[00:12:19] Then you could share some examples of what's good marketing and what's bad marketing. So you've also have a, a way to create some content in the future, not just for yourself. The second thing is, I love the next one by the way. Yes. Yeah. It's unsubscribe like let's create some spaciousness in our own.
[00:12:39] Inboxes, we know we're gonna get flooded. And also you'll find a lot of the. Newsletters that you've subscribed to that have ghosted you throughout the year are suddenly gonna pop up and be like, oh, hey, I'm having a sale. Just easily hit unsubscribe. Clear out that digital clutter create more space to allow you to have the mental bandwidth to create and really consume the quality content that you wanna see.
[00:13:05] So use that unsubscribe button very generously. I love that. Let's be generous this season with our, let's be generous. Let's unsubscribe. I think you make a really good point. So actually I was gonna ask you about this. Mm-hmm. When people run a Black Friday sales, having this conversation with a friend of mine who's also an online business owner, when people have Black Friday sales, that can also train people to wait for that Black Friday sale.
[00:13:31] Right. To kind of wait for that moment to buy because they know a discount's coming. Right. I don't know about digital products so much right now 'cause. I'm so much more picky mm-hmm. These days about what I buy digitally, but there are physical products that I, I'm like, I'm gonna wait. What if they run a sale?
[00:13:48] So talk to me about the opposite. Issue that folks might have, which is training your audience to wait for that sale, which by the way, while I say that, I will also say I love a good sale. [00:14:00] Yeah, I love a good sale. Yesterday I jumped onto Laura Bel Gray's life training. I actually had a call or I had a coaching call in the middle.
[00:14:08] When I got off the call, I went back to my laptop and she was just closing. I could hear her saying as I'm walking to the laptop. You must get it now. 'cause that discount, whatever. And I didn't even know what it was, but I was like, what is it? What is it? But she did a massive flash sale and I think it's actually really smart that she did this.
[00:14:25] Ahead of Black Friday before she did not fight with the noise. She knows people are kind of gearing up for it, so people who are waiting for a sale would see that, right? Mm-hmm. It's like, wow, this is genius. And sure enough, not only did I buy 'cause it was more than half off, mm I, I bundled it with her other thing that I also had been keeping tabs on.
[00:14:44] I've gotten into a really good routine of only buying things that. Actually really excited about Right. Have been waiting for, et cetera. But that point aside, the idea of a, not competing with the noise, not training your people to wait for the sale at a certain time. Tell me about that. Yeah, so I mean, that's always the risk when you run any kind of a sale at any time is people will wait for you to discount it.
[00:15:07] Mm-hmm. So you kind of mentioned a couple of strategies in there that Laura did that. Is also recommended is to create bundles. So your average order value, whether you serve, sell, store, is high. Yeah. Digital product or physical products, or even services that if you bundle it up, your average order value is higher and maybe they get a little discount off of that bigger bundle.
[00:15:30] So rather than like $10 off every purchase, you get $10 off a purchase of three, for example. So that just makes it more lucrative for you. The other option would be to not discount. But to offer a bonus, right? So this works especially well for services, service-based, uh, business owners. So if you sell coaching or consulting, is there additional bonus that you can add for free or for a discount or for a smaller upsell, that would still a great [00:16:00] value, but it is not a discount.
[00:16:02] It's not discounting your services per se. Yeah, yeah, yeah. Those are the two. Two, definitely. I've had conversations with people in both camps. Mm-hmm. And it's funny, for a while I feel like I personally was in the camp of like, never discount your services. Mm-hmm. Just add more value to that. And I think Russell Breslin talks, he's kind of more in that camp, I believe.
[00:16:20] I enjoy. The idea and the experience Yeah. Of knowing that I paid less for something. Yeah. Saving money. It doesn't devalue it for me personally. Mm-hmm. And so for that reason, but I don't do that very often. Yeah. So I, I, it's not something I practice consistently in my bus own business, but I, not in the camp of like, never discount, but I know people kind of fall in different places for whatever resonates more with their values.
[00:16:44] Right. Yeah. Well it's true. Like I just, before we hopped on, I was looking at just a few statistics. 48% of consumers save money for the Black Friday Cyber Monday weekend. Oh. So, you know, Laura's strategy of having a pre-Black Friday sale is smart because we're already maybe banking on a sale, and so if that comes early, but you're right.
[00:17:06] Like they know we're gonna get a good value on this weekend. So they're actively saving money now to spend money on that weekend. Right. Right, right, right. So the money's gonna flow at some point, even if it's being held back a little bit. Mm-hmm. But yeah, I'm glad. Um, I'm glad we could talk about the strategy that she implemented yesterday, which Yeah, for sure.
[00:17:24] Yeah. And then last but not least, so we talked about building a swipe file mm-hmm. Of both. Best of, and worst of which I had never thought of doing worst of. But I think there's value in that too. Unsubscribing, just like being, as you said, generous with your unsubscribe. And I, I really like the anecdote that you shared, which is there are people who are not connecting with you along the way and who are just showing up to make the sale on Black Friday.
[00:17:49] Those would probably be at the top of the list. This is where it's so important to build that emotional connection, to build that personal connection where people f. Already know you. Once people [00:18:00] know you, it's so much harder to unsubscribe. There's so much more forgiving. And then we talked about participating in Giving Tuesday.
[00:18:06] Yes. Yep. And just like redirecting people's money in all sorts of really creative ways. Mm-hmm. So I loved our, when we dug into that, what's number four? Well, number four is kind of what you've already touched on, which is take advantage of the sales to. Get the things you need for your business. Mm-hmm. So if you need a new podcast, Mike, if you need a new set of headphones, if, if there is a service that you know will go on sale, then you could actually be actively looking for those things and buying them over that weekend.
[00:18:35] So it's a way that you can save money, uh, if you wish. But those are just four, four fun little strategies that you can do if you're not having an active sale, but still wanna leverage some benefit for your business. Very cool. And remember to use it to, as a moment to share your values, share your why for what you're doing.
[00:18:53] Absolutely share your story, your story behind why you're making these choices, which is everything that you, you teach us about. I was gonna say, I. This is a basic Yeah. Love that. So whether it it, whether it is inspiring your decision to participate or not participate in Black Friday, whether your story is inspiring, what you're putting on sale, on promotion, or what is part of your story that is, that's aligning with the charities that you're choosing to support.
[00:19:20] Yeah. On Giving Tuesday. So it all ties back to the values and the story behind your, your business and yourself. Right. And if you could summarize just the decision making process, right? Mm-hmm. So if somebody's listening to this, and maybe by now they've kind of already decided whether they're doing it or not, 'cause obviously it takes some prep to do it, right?
[00:19:38] Mm-hmm. Anyway, there are lots of ways that could have been this decision. So I think, you know, you have to decide for yourself. It is. The pressure to participate in Black Friday is real. As you say, we're getting hit by messaging that's telling us how to prepare, how to have a sale, what you gotta do. And you could, it's easy to get swept up in that feeling like, gotta, I gotta participate or else I'm [00:20:00] not gonna win.
[00:20:01] Yeah. But you know, take a step back and think about your year end goals. What do you wanna achieve? What do you have the mental bandwidth to do? That's also a very, yeah, busy weekend in the US for the Thanksgiving weekend, and people are wanting to spend time with their friends and their family. Like, do you really want to be part of that?
[00:20:24] And if you don't, it's okay. And there's nothing wrong if you decide to participate in it. Yeah, for sure. One thing that I will say too is that I love the businesses that are generous with their Black Friday timelines. People are with families, most people are not in front of their computers. They're taking a break.
[00:20:43] They're, they don't necessarily wanna think about work or be involved in, but the ones, the businesses to me, that give me a whole week to think about it. Mm-hmm. I have so much goodwill towards them. I don't see it as like predatory, the ones that are just like 24 hours only. It's such a turnoff for me. Do you realize that people are with family?
[00:21:04] Like the point that you just made sort of connected the dots for me of why I was like, this doesn't, I don't like this, and then I'm just realizing why give people time, like if you're gonna run a Black Friday sale. Stretch it, make it even two weeks. Who cares? Like just give people time to decide and don't not use the pressure tactics of like scarcity and time pressure to Yeah, yeah.
[00:21:27] To, to make people decide very quickly. And again, tie that back to your story, your values, and why Black Friday isn't just Black Friday, it's gonna be the whole week of mm-hmm. Uh, this week. Because I want you to be able to make a good decision. Yeah. I want you to be able to spending time with your friends and family, just as that's what I'm doing and hey, you know what people are gonna wanna buy from someone like that.
[00:21:49] Exactly. Yeah. Oh, I love it. The values align, which is exactly my universe here. I know. Let us talk about the playlist that you have on your podcast. You have a mini playlist that folks can [00:22:00] go listen to. Specifically about Black Friday, cyber Monday Survival Guide, which I love that thing. Yeah. So if so, talk a little bit more about that and where people can find it for for sure.
[00:22:09] So if you are like still on the fence, maybe you're thinking of getting in or not getting in, or maybe you have decided that you're gonna host a Black Friday sale, you just wanna make sure copy is gonna resonate. Stand out. I have a mini playlist for you. There's everything from like how to plan a promotion.
[00:22:29] The email sequences that you might wanna consider, how to make sure your e your copy is tight and compelling. And then also a few tips and strategies like outside of the box flash sale ideas. And then also just some additional resources for if you're wanting to sit this one out and how you can leverage Black Friday in other ways.
[00:22:51] So that playlist is on my website. It's at kim keel.com/bfm for Black Friday, cyber Monday. It's a whole mini playlist there, so you can just listen one after the other. Uh, but they're all handpicked. Just to make sure if you're participating, you can really just your copy up until Black Friday. I love it.
[00:23:14] All right, Kim, thank you so much for coming on, and I'm so glad that folks will connect with you@kimkeel.com slash bm. Thank you. Thank you again, and I'll see everyone on the next episode of Empire Secrets. Bye for now. Thanks.
[00:23:31]
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