164: How to attract and win premium clients
Master Your High-Ticket Message Workshop
Today's episode is gonna be a little different.
Instead of teaching a new strategy, a writing prompt, or a copy formula, I wanna invite you to something that could be a real turning point for you in your business.
I'm hosting a brand new live workshop called Master Your High-Ticket Message: How to Attract and Win Premium Clients.
This is a workshop I have only delivered inside other premium coaching communities. It's never been available to the public before. And if you've been listening to me talk about premium offers and high-ticket buyers over the last few episodes, this workshop is where you will be able to put all of that into action.
We're in a weird season of business right now
As I've said before, and as others are saying, the economy is soft and sluggish. Buyers are choosy and trust in the online space has taken a huge hit after years of experiencing terrible offers that over-promise and under-deliver.
But high-ticket buyers are still buying.
Consumer research shows us that buyers at the upper end of the market still have the ability to invest at higher levels and in luxury products or services. They're just very discerning about who they buy from.
And this is actually really good news for you.
Because if you position yourself clearly and confidently and at that premium level, you'll actually stand out to those buyers who are ready to invest and who are actively searching for a solution.
That's exactly what this workshop will help you do.
Here's What We'll Cover in 90 Minutes
We are gonna hang out together for 90 minutes on Zoom. We're gonna roll up our sleeves and get to work.
You'll get a custom premium messaging workbook where you can brainstorm and refine your own premium messages and offers.
First, we'll dive into premium buyer psychology and behaviour.
You'll learn exactly how high-ticket buyers think, what they value, and how they decide to invest. This is research-backed insights into the behaviors of affluent, discerning clients so you can become a smarter marketer. You'll have a chance to think about your ideal premium clients and dig into their behaviours and practices. How do they find you? How do they buy from you?
Second, you'll sharpen your own offers.
We'll take a look at what makes an offer feel premium. We'll talk about things like exclusivity, access, positioning, and outcome-driven messaging. You'll get started refining your own packages or creating fresh ones so that they stand out to those buyers who are ready for your highest level of support.
Third, you'll learn proven high-ticket sales strategies.
I'm talking referrals, sales calls, and content that builds trust with the luxury lurkers. These are the folks who are watching from the sidelines who binge your content when they're ready to buy. I'll show you how to sell high-ticket in a way that feels natural, high-touch, classy, and sustainable.
Fourth, and this is where it gets really hands-on, you'll write your very own premium positioning statement.
This is a short but powerful piece of copy you can immediately use on your website, LinkedIn, in your proposals and pitches. It's your big frigging deal statement, distilled into a sentence or two that makes premium buyers sit up and take notice. This is sometimes a tricky piece of copy to write, and I have several tricks and prompts to help you write it.
Throughout the workshop, there will be time for deep work. There'll be time for live Q&A. We can review your offers. We can review and optimize your premium positioning statement.
After the workshop, you'll have created your own premium playbook with notes, prompts, ideas, and your own positioning statement captured in writing. You'll have essentially a game plan to start using your new positioning and messaging in your marketing.
And this is the crème de la crème
You'll get a personalized mini audit from me.
I will review your homepage, or if you don't really have a homepage, maybe if you have a LinkedIn profile, I'll review that and I'll give you direct feedback. What's working? What could be improved? How do you wanna call in those premium clients? What could we optimize? What's missing from your page?
This isn't generic feedback. I am on a Loom video looking at your site and giving you very specific, tailored advice so you can see where small shifts could make a big difference in your messaging and positioning.
Every person who registers for a ticket, even if you can't attend live, will receive a custom video audit.
I typically charge $900 for a full audit and $150 for a mini audit, and they give deep strategic insights. I remember I delivered one for a client recently, and not only was she wowed and saw new possibilities for her strategy and copy, but she said it was on another strategic level compared to some of the other copy review services she's purchased from other copy coaches.
So what you get is a premium version of an audit of your messaging and positioning to call in those premium buyers, and you don't have to pay for that. It is included in your ticket fee.
So you get your premium messaging playbook, you get all of the teaching and learning, you get time to craft your premium positioning statement, and you get your mini audit from me all for just 95 bucks.
This is About More Than Just Charging More
Selling high-ticket offers isn't about charging more. It's about what working with premium clients bring you and your business.
It's about creating more space and sustainability and profitability in your business. You work with fewer, better-fit clients, so you have more energy and bandwidth for things you love or need to do in your business and life.
And I think we could all use a little more ease, spaciousness, and bandwidth. Not to mention a great little revenue boost as well.
Join Me on October 8th
Please join me for Master Your High-Ticket Message. You'll leave with a clear game plan about how to attract and win premium clients.
For all of the information and to grab your ticket, please go to kimkiel.com/workshop.
If you have any questions, feel free to reach out, and I really hope I see you there.
Use code NIFTYFIFTY to save $50 off your ticket.
I'll see you then!
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[00:00:00]
[00:00:52] Hello. Hello my sweet friend and welcome back to the Ill Communication Podcast. Today's episode is gonna be a little different because instead of teaching a new strategy, a writing prompt, or a copy formula, I wanna invite you to something that could be a real turning point for you in your business. I'm hosting a brand new live workshop called Master Your High Ticket Message, how to Attract and Win Premium Clients.
[00:01:18] This is a workshop I have. Only delivered inside other premium coaching communities. It's never been available to the public before. And if you've been listening to me talk about premium offers and high ticket buyers over the last few episodes, this workshop is where you will be able to put all of that into action.
[00:01:39] And as I've said before, and as others are saying, we are in a weird season in business right now. The economy is soft and sluggish. Buyers are choosy and trust in the online space has taken a huge hit after years of experiencing terrible offers that over promise and under deliver. But high ticket [00:02:00] buyers are still buying.
[00:02:02] Consumer research shows us that buyers at the upper end of the market still have the ability to invest at higher levels and in luxury products or services. They're just very discerning about who they buy from. And this is actually really good news for you because if you position yourself clearly and confidently and at that premium level, you'll actually stand out to those buyers who are ready to invest and who are actively.
[00:02:28] Searching for a solution, and that's exactly what this workshop will help you do. We are gonna hang out together for 90 minutes on Zoom. We're gonna roll up our sleeves and get to work. You'll get a custom premium messaging workbook where you can brainstorm and refine your own premium messages and offers.
[00:02:49] And so here's a little sneak peek of what we'll cover in the workshop. First, we'll dive into premium buyer psychology and behavior. You'll learn exactly how high ticket buyers think what they value, and how they decide to invest. This is a research backed insights into the behaviors of affluent deserving.
[00:03:09] Discerning clients so you can become a smarter marketer. Uh, you'll have a chance to think about your ideal premium clients and dig into their, their behaviors and practices. How do they find you? How do they buy from you? Second, you'll sharpen your own offers. We'll take a look at what makes an offer feel premium.
[00:03:31] We'll talk about things like exclusivity, access, positioning. And outcome driven messaging, you'll get started refining your own packages or creating fresh ones so that they stand out to those buyers who are ready for your highest level of support. Third, you'll learn proven high ticket sales strategies.
[00:03:54] I'm talking referrals, sales calls, and content that builds trust with the [00:04:00] luxury lurkers. These are the folks who are watching from the sidelines who binge your content when they're ready to buy. I'll show you how to sell high ticket in a way that feels natural, high touch, classy, and sustainable. Fourth, and this is where it gets really hands-on.
[00:04:18] You'll write your very own premium positioning statement. This is a short but powerful piece of copy you can immediately use on your website, LinkedIn, in your proposals and pitches. It's your big frigging deal statement. Distilled into a sentence or two that makes premium buyers sit up and take notice.
[00:04:37] This is sometimes a tricky piece of copy to write, and I have several tricks and prompts to help you write it. Now throughout the workshop, there will be time for deep work. There'll be time for live q and a. We can review your offers. We can review and optimize your premium positioning statement, which means after the workshop, you'll have created your own premium playbook with notes, prompts, ideas, and your own positioning statement captured In writing, you'll have essentially a game plan to start using your new positioning and messaging in your marketing.
[00:05:17] And, and this is the creme de la creme. You'll get a personalized mini audit from me. I will review your homepage, or if you don't really have a homepage, maybe if you have a LinkedIn profile, I'll review that and I'll give you direct feedback. What's working? What could be improved? How do you wanna call in those premium clients?
[00:05:39] What could we optimize? What, how can we optimize these headlines? What's missing from your page? This isn't generic feedback. I am on a Loom video looking at your site and giving you very specific, tailored advice so you can see where small shifts could make a big difference in your messaging and positioning.[00:06:00]
[00:06:00] Every person who registers for a ticket, even if you can't attend live, will receive a custom video audit. Now I typically charge $900 for a full audit and 150 for a mini audit, and they give. Deep strategic insights. I remember I delivered one for a client recently, and not only was she wowed and saw new possibilities for her strategy and copy, but she said it was on another strategic level compared to some of the other copy review services she's purchased from other copy coaches.
[00:06:31] So what you get is a premium version of a. Audit of your messaging and positioning to call in those premium buyers, and you don't have to pay for that. It is included in your ticket fee. As a bonus, this workshop is happening on Wednesday, October 8th, from 10 to 1130 Mountain time or noon to one 30 Eastern time.
[00:06:56] On Zoom, tickets are 145 bucks, but because it's almost kind of sort of my birthday month, you'll save 50 bucks with the code Nifty 50 and join us for just 95 bucks. So you get your premium messaging playbook, you get all of the teaching and learning. You get time to craft your premium positioning statement, and you get your.
[00:07:23] Mini audit from me all for just 95 bucks. And like, this is such a stellar deal, but I just really wanna underscore again, um, that selling high ticket offers isn't about charging more, it's about what working with premium clients bring you and your business and. It's about creating more space and sustainability and profitability in your business.
[00:07:50] You work with fewer, better fit clients, so you have more energy and bandwidth for things you love or need to do in your business and life. And I think we could [00:08:00] all use a little more ease, spaciousness, and bandwidth. Not to mention a great little revenue boost as well. So please join me October 8th for Master your high ticket message.
[00:08:11] You'll leave with a clear game plan about how to attract and win premium clients. For all of the information and to grab your ticket, please go to kim keel.com/. Workshop, the links are in the show notes. You can get there really easily. But if you have any questions, feel free to reach out, and I really hope I see you there.
[00:08:33] Once again, head over and grab your ticket to kim keel.com/workshop. I'll see you then.
[00:08:42]
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