37: How to use the kitchen sink email to provide a value bomb
Looking for a fabulous email template to use when you want to serve up a real crowd-pleaser? In this episode of ill communication, I’m sharing how to use the kitchen sink email template!
This is so easy to use because you're not creating anything new. You're raiding your marketing and content pantry to pull out some tasty favorites and serving them up to your audience in one delicious email.
The kitchen sink email delivers a value bomb to your readers. It's a great nurture email, especially if you haven’t emailed your list in a while. So don't be afraid to pull this template out and send it to your list this week!
Topics We Cover in This Episode:
What a kitchen sink email is
What to put in your kitchen sink email
Why these emails are so effective
When to use this template
I hope you enjoyed this episode and that you’ll send out your own kitchen sink email this week. The beauty of this email is that you don’t have to create anything new to send it. So it’s easy to put together and it’s usually a fan favorite.
Get your Kitchen Sink Email reviewed and optimized during my FREE open office hours: bit.ly/CopyOfficeHours
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Welcome to Ill Communication, Copywriting, Tips and sales strategies for small Business. I'm your host, Kim Keel. I'm a copy coach, sales strategist and direct response copywriter. It's my mission to help women leaders and change makers amplify their voices through copy. It's why I'm dishing out all the juicy tips, writing prompts and sales formulas to help you generate more leads, book more calls, and get more high value clients on repeat. Sounds pretty good. It's time to ditch the overwhelm you might be feeling and find confidence in your copywriting so you can get your message out there and attract more soulmate clients. Let's get started. Hello, my friend, and thanks for joining me for episode 36 of the Ill Communication podcast. As I'm recording this episode today, I'm getting ready for a week long holiday with the family, and because we're going to be away, I haven't bought any groceries this week. I don't want to leave anything behind to spoil while we're away. I'm trying to use up all the veggies, the fruit, the dairy before we go. So I've been digging into the freezer to find protein to cook for my kids. I was surprised to find a bag of frozen meatballs and the chicken fingers my kids love. And I've been grabbing pantry staples to round out our meals. So we've been eating a lot of beans and rice.
But the thing is, when I dig into our kitchen larder, I can create a pretty tasty meal, especially when I use their faves. Like those meatballs. It's a crowd pleaser. And tonight, for our final meal in the house, I'm going to make a soup with all the remaining veggies and leftovers in the fridge. I'm going to throw in everything but the kitchen sink. And I know my kids will eat it up. The same is true for this great email template I'm sharing with you today. The kitchen sink email. It's a fabulous email to share when you want to serve up a crowd pleaser. And it's easy for you to use because you're not creating anything new. You're rating your marketing and content pantry to pull out some tasty favorites and serve it up to your audience. In one delicious email, the kitchen sink email delivers a value bomb to your readers. It's a great nurture email, especially if you have an email to your list in a while, so don't be afraid to pull this template out and send it to your list this week. It can also be a standalone welcome email to your newest subscribers and it's perfect to use in a pre-launch sequence because you remind your audience of what a badass you are and warm them up just before you get into your promotion In the kitchen Sink email.
You share three really great resources you've already created Share things that would deliver a quick win or provide some helpful tips or education. You can use a podcast episode you recorded or a guest episode that you were featured on. Think of epic blog posts you've created in the past, or even live videos like live Facebook Lives that had gotten a lot of engagement. You're sharing some of your greatest hits and past resources that your newer followers may not have seen yet or which may be helpful for your whole audience to see again. And you can make it a mish mash of your greatest hits to showcase the breadth of your expertise. Or you could pull specific content related to a certain theme, like the time of year or what's going on in the world. So, for example, at the time of recording this episode, the SVP Bank just closed down. So maybe you'd create a kitchen sink email to help your followers navigate tough financial times. Or if TikTok actually gets banned in North America, then maybe you'd share an email that shares tips on marketing without relying on social media. But the thing here is you're not creating anything new. You're pulling from your existing content you've already created or recorded. You don't create anything new.
You just introduce the resource and link off to it. So here's the flow of the email. Start with a short, friendly intro and maybe share why you're sharing these greatest hits. Then you name your first resource and in one sentence, highlight what's helpful or why your reader should be interested and put a link to that resource. Then you do the same thing with resource number two and resource number three. Then you finish with a friendly close and there's no need to have an additional call to action because the goal of this email is to get your readers to engage with your existing content and see your breadth of expertise. Now, are you ready for some subject line inspiration? Here are a few ideas to get your juices flowing. The re tools to help you blank today get ready for some solid gold Greatest hits. Remember this first name? Check out these golden oldies or a goodie bag for you. Ideally, when people receive this email, they'll go back through your amazing blog post or listen to that great guest podcast episode and not only get a quick win, but they'll be reminded of how helpful and effective you are. It's a great way to welcome someone into your world, and it's a great way to steward and nurture your audience. And the best part is you don't need to spend time creating something new.
You're just digging into your. Razor and pulling out some old favorites you know your audience will love. And if you want a chance to work on your own kitchen sink email, you should come to an upcoming free office hours. I'm hosting on April 20th, 2023. This is a free Zoom meeting where you can bring any question you have about copywriting or any piece of copy you're working on and we can work it on together. And I'll be sharing and showing a live example of the kitchen sink email. So if you want to come, please join me. I'll drop the link in the show notes so you can get all the details and join me for that. Thank you so much for joining me today and I hope to see you at my open office hours on April 20th or back here on the podcast when the next episode drops. Bye for now. Thanks for listening to this week's episode of Ill Communication. Hey, if you enjoy these snack sized strategies and tips, you'll want to join my VIP copy and Cocktails club. It's my email newsletter where I share more copy tips, sales strategies and the occasional recipe for my favorite beverage or appetizer du jour. To subscribe, visit kim.com/newsletter. Thanks for tuning in.
Resources Mentioned
Come to my free Open Office Hours: bit.ly/CopyOfficeHours
Additional Resources
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