36: 3 “novel” ways to create authority content with your bookshelf
Is there anything better than picking a brand new book off the shelf, peeling it open, shuffling the crisp pages, and catching a whiff of that new book smell?
I love books.
Books are a great source of inspiration in my life and business, and in this episode, I’m sharing three surprising ways you can use your bookshelf to help inspire you to create authority content.
If you struggle to come up with new and exciting content, you’re not alone. We all hit a creative wall every now and then. Tune into this episode for some fresh ideas to draw from the next time you sit down to work on content creation.
Topics We Cover in This Episode:
What authority content is
How to use books to come up with content ideas
Using creative book titles to title your own content
Sharing your favorite books with your audience
Tapping into people’s love of books
Sharing what you learned from a book you loved
Why books make great content
Have you ever thought about using books to inspire your content before? I hope this episode gives you some new content ideas and gets those creative juices flowing. If you love books as much as I do, I know you’ll love this episode.
Don’t forget to find me on Facebook or Instagram and share your book recommendations with me! I’m always looking for a good book, so I’d love to know what your favorites are. I’ll see you over there!
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Welcome to Ill Communication, Copywriting, Tips and sales strategies for small Business. I'm your host, Kim Keel. I'm a copy coach, sales strategist and direct response copywriter. It's my mission to help women leaders and change makers amplify their voices through copy. It's why I'm dishing out all the juicy tips, writing prompts and sales formulas to help you generate more leads, book more calls, and get more high value clients on repeat. Sounds pretty good. It's time to ditch the overwhelm you might be feeling and find confidence in your copywriting so you can get your message out there and attract more soulmate clients. Let's get started. Is there anything better than picking up a brand new book off the shelf, peeling it open, shuffling the crisp pages and catching that whiff of new book smell? I love books, and I used to be such an avid reader. My parents would get mad at me for staying up too late reading my Judy Blume books under the covers with a flashlight. In fact, one of my favorite jobs I had as a younger person was working at an independent bookstore and cafe, which ultimately combined my two great loves into one fabulous location. And while I still love books, I admittedly don't prioritize reading them as much these days, and I definitely want to change that. But books are still a great source of inspiration in my life and in my business. And today I'm going to share with you three surprising ways you can use your bookshelf to help inspire you to create authority content.
Hey, Hey, and welcome to this episode of Ill Communication. Today, you're going to get three great tips to help you create content today or this week or next month. So make sure you listen to the full episode and save it so you can come back to it time and again. Now, here are three ways you can use books to create authority content. And when I say authority content, I mean content that delivers value and positions you as an authority in your space. It is an important kind of content to build, know, like and trust with your audience and your prospective clients. So the first tip is to use popular book titles to name or inspire a blog, article, podcast, episode, or a social post. This is actually a really great tip when you're feeling a little braindead out, tapped out of ideas about what to create for content. So go to your bookshelf, look at the titles on there, or open the bestseller book list online and get inspired by a title and create a post or content inspired by it. So here's what I mean. There is a very popular manifesting book called Think and Grow Rich, so you could create a post about think and grow rich. The problems with most money manifestation programs or think and grow fit or think and grow your business like you can use that title to inspire something.
Another example seven Habits of Highly Effective Course Creators or 50 Shades of Success How Sex Coaches are making Money in an Online World. The beautiful thing about book titles is that they aren't copy rightd so you can use them word for word to name your articles, episodes or events. So if you're stumped for a content idea or you can't think of a good name for an event or a program, look to your bookshelf for inspiration. The second way you can use books to inspire authority content is to simply share a bunch of your favorite books. You could share a post about your favorite books, about money or nutrition or building a business, or you could even just share your favorite fiction books. Share this on social media or write a larger article to share on your blog or in an email. And it can be as simple as, Hey, these are some of the books I love. What books do you love? Or you could go into more detail about why you love each of them. You can take this content even further by tagging the authors in your posts who may then share or like your content. Or you could include Amazon affiliate links. So if anyone clicks a link to one of the books on your list, you might get a little commission fee and it can be just as simple as sharing a little behind the scenes photo of you kicking back and reading a particular book.
For example, I once shared a photo of me reading Denise Duffield Thomas's Chill Preneur book on the Beach. In the caption I mentioned that I love rereading this book time and again because it reminds me of the simple things that create ease in my life and business. Simple tips like having charge cards in every room so I'm not constantly waiting time hunting down a charge cord. That two minute post got tons of comments and likes, and even the author herself commented on it, which was pretty neat. These book posts work because people love books and we love book recommendations. Just look at how Oprah and Reese Witherspoon have created entire brands around their book club recommendations. In fact, that is actually a pretty great idea for your business too, to create a book club and have people join you in reading and interpreting the content on a regular basis. That's actually a bonus tip. I wasn't planning on sharing, so their bonus tip for you. The next tip for you is to create a bigger piece of authority content from a single book you've read or an author you follow. So if you've read a book and learned some great takeaways from it, go ahead and share what you learned in an epic post. Write an email, a blog post, or record an episode about what you learned.
You can use a fiction novel to create some surprise. So, for example, it might be the three things I learned about business from Judy Blume or five Financial Lessons from Harry Potter. But you can also summarize the lessons you learned from a business marketing or nutrition book. So, for example, what I learned from Amy Porterfield's new book, these emails and articles work because they create curiosity and because humans are inherently a little lazy. So if you've done the work to read and interpret and pull out the important points for me, you have now saved me time. And these posts position you as an authority because you're demonstrating a commitment to ongoing professional development and because you connect the dots. For me, you connect the lessons and insights from the book to your audience to give them some helpful takeaways. Of course, you're not plagiarizing here. You're summarizing what you learned and you're giving full credit to the author. So, my friend, these are the three novel ways your bookshelf can inspire you to create and share authority content. Once again, they are one. Find a book title that gives you the inspiration for an article or a post to share your favorite books or a what I'm reading today. Post and three. Summarize and share insights from a popular book or author that would create value for your audience and clients. And of course that bonus tip to create your own book club.
This could be books related to your business. So if you're a nutrition coach, maybe you have a cookbook club or if you're a financial coach, maybe you're reading books about business and money. Maybe I'll start a Judy Blume revival book club for all of us. Gen Xers who want to go back through our old favorites again. Anyway, I would love for you to share your favorite books with me, so please find posts about this episode on social media and add your book recommendations into the comments. And if you create your own what I'm reading post on social, please tag me. Thank you so much for joining me today. Next week I'm sharing one of my all time favorite authority boosting emails templates. So come back next week to get that one. I'll see you then. And that's a wrap on today's episode of Ill Communication. Hey, if you're picking up what I'm putting down, I would love if you would leave a rating and a review to let me know. And don't forget to follow the show so you never miss out on the tips, prompts and strategies I share in every episode. They're designed to make you an ill. The indicator too. As always, you can check out all the links and resources from this episode on the web page. Just head over to Kim keil.com/podcast. I'll chat with you again next week.
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