40: How the 1-question survey gives you a constant flow of creative ideas directly from your customers
Do you ever sit down to write an email, a social post, or draft a blog article and you have no idea what to write about?
Or maybe you're writing a sales email or ad sequence and you need to find a different hook or angle for the copy, but you’re feeling creatively tapped out?
In this episode of ill communication, I’m sharing how you can get an endless supply of high-converting content ideas straight from your customers' mouths! As any pro copywriter will tell you, the best copy comes from your ideal customers.
Topics We Cover in This Episode:
The not-so-secret secret to writing high-converting sales copy
My hack for getting a constant stream of feedback from customers
Where to add this question and how to use it in your business
How I use this trick for inspiration
This is a super simple way to get feedback that can create the most valuable feedback for your business that will have you swimming in a sea of ideas. If you want to see an example of this hack in action, you can check it out here.
If you are loving this show, I would love it if you would leave me a rating and review! And don’t forget to follow the show so you never miss any tips, prompts, or strategies from me.
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Welcome to Ill Communication, Copywriting, Tips and sales strategies for small Business. I'm your host, Kim Keel. I'm a copy coach, sales strategist and direct response copywriter. It's my mission to help women leaders and change makers amplify their voices through copy. It's why I'm dishing out all the juicy tips, writing prompts and sales formulas to help you generate more leads, book more calls, and get more high value clients on repeat. Sounds pretty good. It's time to ditch the overwhelm you might be feeling and find confidence in your copywriting so you can get your message out there and attract more soulmate clients. Let's get started. Well, hey there and welcome to episode 40 of the Ill Communication podcast. Can you believe it's episode 40 already? That means I've been doing this podcast for like 40 weeks. It's actually 37 to be exact, but soon it will be the one year anniversary. And I cannot believe that. And because we're over the halfway point on my very first year of podcasting, I'd love if you could help me with something. If you're a regular listener, please make sure you've subscribed, follow or are liking this podcast and could you please leave a rating and a review? It helps the podcast player show the podcast to other people who could benefit from these short and sweet copy tip episodes. And if you wanted to go even further, if you've enjoyed and gotten some value from this podcast, I would love, love, love if you'd share the podcast with others on your social media channels or in your communities, feel free to tag me on your posts so I know who's listening and enjoying the podcast because truly your support means the world to me and it really helps to know people are actually tuning in and finding value.
So thank you so much for that. But now let's get into today's episode. So tell me if this scenario sounds familiar. You're sitting down to write an email, a social post, or to draft a blog article or podcast episode, and you have no idea what to write about. Or maybe you're writing a sales email or ad sequence and you need to find a different hook or angle for the copy. And you've written so many emails and ads already that you're feeling creatively tapped out. Well, today I'm going to show you how to get an endless supply of high converting content ideas straight from your customers mouths. As any pro copywriter will tell you, the best copy comes from your customers. It doesn't come from your own brain. We call this voice of customer research, and whenever I begin working with a new client, whether it's on website copy or a brand voice guide, the majority of my time is spent mining and researching their voice of customer. I interview their clients, I read their intake surveys. I hop into communities and forums where their clients hang out. I read testimonials and reviews of courses, podcasts and books within their niche and market. It takes several days or even weeks to pull together this voice of customer research, analyze it and pull out common themes, objections, problems, hesitations and deepest desires.
But this is truly the not so secret secret to writing high converting sales copy. But there's one stupidly simple strategy that you can set up today in your business marketing that will deliver a constant stream of voice of customers so that any time you sit down to write copy, you'll be able to find a perfect hook or angle. Here's the hack. Whenever you have an opportunity for customers to opt into your content, whether it's paid or free, embed this question in your survey or on the thank you page. The question is what's your biggest struggle with blank and fill in the blank with your niche, your industry or service? So what's your biggest struggle with copywriting? What's your biggest struggle with weight loss? What's your biggest struggle with managing your money? What's your biggest challenge with parenting your teen? When you embed that one simple question into your form, you will get a continual list of voice of customer. So, for example, I recently hosted a free office hours copy coaching session. On the event form, I gathered their first name and last name and emails and I included this question What's your biggest struggle when it comes to writing copy? When I open the spreadsheet and read the responses, it was amazing. Like, it really blew my mind. I saw 3 to 4 common problems and struggles. The first one was people who were just starting out and they wanted to learn copy. Next, they had a hard time making time to sit down and do it.
The third was they wanted to find out how to simplify and streamline their messaging and copywriting. And the fourth common struggle people listed was how to come up with creative and new ideas. And if you're not paying attention, that's exactly why I'm creating this episode. I'm sharing my hack for continually coming up with new creative ideas for your copy, because I see that it's something my people are struggling with. I shared this technique with a copy club. Recently she had implemented this one question survey on a new freebie she created and got an absolute gold mine of voice of customer data. She immediately saw her people were struggling with the same things and they were using the same language to explain it. She used this data to create and name some new offers and added this juicy customer language onto her sales pages and messaging. And that's the beauty of this one question survey. It's open ended, so your prospects are writing in their own words about what brought them to seek you or your resource out. They tell you exactly why they're signing up for this event or why they're booking a call with you. You can add this one question to a newsletter opt in, a freebie or event, opt in, or you can add it on to the thank you page after people submit their details. You can see a live example of what this looks like on my website. So visit Khimki L.com Forward slash. Thank you. You'll see the one question form that's embedded on that page.
And if you visit, please feel free to answer the question on the back end of my website. That data is collected into a Google sheet. So anytime I need to write copy or I'm thinking about what to create for a conversion event or a lead magnet, I can open that spreadsheet and read through the responses to get inspired and get the words to use to talk about it. It is so simple and it is so genius. You can and should add this one question to your event registration or lead magnet. What's your biggest struggle with blank? Because you will get an endless supply of content ideas and the best language or words to use to describe it. So my friend, head out. Add that one question, survey onto your website to your opt ins, and to your registration forms, and you'll be swimming in a sea of ideas. Thank you so much for tuning in to the 40th episode of Ill Communication. I'll catch you next week. And that's a wrap on today's episode of Ill Communication. Hey, if you're picking up what I'm putting down, I would love if you would leave a rating and a review to let me know. And don't forget to follow the show so you never miss out on the tips, prompts and strategies I share in every episode. They're designed to make you an ill communicator, too. As always, you can check out all the links and resources from this episode on the web page. Just head over to Kim keel.com/podcast. I'll chat with you again next week.
Resources Mentioned
Check out the 1-question survey in action
Additional Resources
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