143: 1 Minute Messaging Magic: Boost your email engagement with these 3 quick tips
Have you ever wondered why your emails aren’t getting opened—or worse, landing in the trash? I’m sharing three often-overlooked email tweaks that can instantly improve your open rates and get more eyeballs on your offers. This episode is all about boosting your email engagement with simple but powerful strategies.
Whether you’re just starting your email list or looking to freshen things up, these tiny changes can make a huge difference. Let this episode be the reminder and refresh your inbox (and your subscribers) have been waiting for.
Topics We Cover in This Episode:
Why your sender name might be quietly sabotaging your open rates
One email setting most people skip—but shouldn't
How often is too often (or not enough) when emailing your list
The cringe-worthy mistake I made with my own preview text
A mindset shift that makes hitting "send" feel easier and more genuine
Share what you're struggling with! I'll turn your question or challenge into another 1-minute messaging magic episode, or a deeper dive episode. Send me an email or text!
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[00:00:00] Hello, my sweet friend and welcome back to the Ill Communication Podcast and back to another one minute messaging magic episode. Throughout this busy month of April, I'm sharing simple, fast, and effective tips and tweaks. You can make to your marketing to boost engagement and sales. And today I'm dropping in with very simple strategies to boost email engagement.
[00:01:17] Now these tips are for sending emails or newsletters through an email service provider. Like Kit, MailChimp, active campaign, et cetera. Now, strategy one is to update your sender name. Take a look at how your sender name shows up in the inbox. Is it your first name? Is it your first and last name? Is it your brand name?
[00:01:43] Any of these options can work. Just keep in mind you want something friendly and personable. My emails show up as Kim Keel. Copy. Most of the coaches and personal brands I follow use their first name or their full name. Or they have their name followed by their business name.
[00:02:03] For example, Francis at Kit, Emily Reagan, unicorn va, or Kirsten Vertical slash at. The wayward home. Make sure it's not your email address or something else unrecognizable or anything too businessy or formal. Email is a personal medium. You're sending an email from you to other humans, and you want the email to show up in your inbox, like a message from a friend.
[00:02:35] If we don't recognize your name or your brand, we won't open your email and we'll probably send it straight to the trash can. Strategy number two is update your preview text. Now this is the extra line of text that shows up after your subject line. In most email providers, there's an option to change or update your preview text.
[00:02:59] Just kind of gotta find out where that is. But please do it. This preview line is prime real estate. You can use it to add more personality. You can add a punch of persuasion. You can add an open loop to compel your reader to click to open your email. If you don't update the preview text, it auto-populates with random copy, and it could be something boring like view this email on the web or some other random piece of copy.
[00:03:29] Now. I'm a little bit horrified to admit this, but I do update my preview text every time I write and send an email. However, I just discovered this morning that for whatever reason, my carefully crafted preview text is not displaying, it's just pulling some copy I have in the footer of my emails. So after I finish recording this podcast, I'll be figuring out why my preview text isn't loading.
[00:03:54] So. Let this be a good reminder for you, even if you're doing all the right things. Go and actually have a look at how your sender name is displaying. How is your subject line and your preview text displaying in the inbox? All of which is to say don't ignore your preview text along with your subject line.
[00:04:13] It provides a one-two punch to get your subscriber to open and read your email. And tip number three is, you know, kind of meta, but it is simply to send more emails. I subscribe to several newsletters and coaches and service providers, and I'm always shocked they don't send me more emails. I've signed up to your list because I wanna hear from you.
[00:04:36] I. I value your experience, so when you haven't emailed me in a while, I forget about you. It's also pretty obvious when folks only email when they're promoting just a workshop or an offer or have some ask. But if you haven't been nurturing me along with those weekly emails, your promotion will fall on deaf ears.
[00:04:56] If you haven't sent an email to your list in a while. Just send one this week and start sending them more regularly. If you're already emailing a couple times a month, consider emailing once a week. If you send once a week, try sending another one on the weekend just to add an extra email in there. The more emails you send, the more your readers will build a relationship with you, the more they'll want to open.
[00:05:23] Your emails and see what's up. And we buy from those brands and experts we know, like, and trust. So my friend, those are three very simple tweaks to boost your email engagement. One, check and update your sender name. Two, leverage the power of the preview text line. And three, send more emails with time being short for everyone right now.
[00:05:49] Pick one of these strategies and implement it this week. And if you like these fast, quick one minute messaging tips, make sure you go back and listen to the previous episodes, letting your words breathe. Episode 1 41 and five, website tweaks to get more leads. Episode 1 42. If there's something you're struggling with in your marketing or messaging, please share it with me, so I can turn it into our next one minute messaging magic episode, or into a deeper dive episode.
[00:06:17] Thank you so much for joining me today. I'll see you next week.
Resources
Listen to Episode 141: 1 Minute Messaging Magic: let your words breathe
Listen to Episode 142: 1 Minute Messaging Magic - 5 website tweaks to get more leads
Additional Resources
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