89: What are segues and how to write them in storytelling emails
In this episode of ill communication, we are doing a follow-up on the episode last week all about the anatomy of a great storytelling email.
So if you haven’t listened to that episode, pause and go check it out now because you really do need to hear that one first.
In that episode, I shared the essential components of a storytelling email: the hook, story, segue, and so-what.
Today, I’m diving deeper into what a segue is and how to write one for your storytelling emails.
Topics We Cover in This Episode:
What a segue is and why it’s essential
Why stories make such an impact
Examples of segues to show you how simple it actually is
How to write the perfect segue for your story
Segues and storytelling don’t have to be complicated. In fact, they are quite simple. I hope you enjoyed hearing these tips for how to write the perfect segue for your storytelling email.
If you need me, I'm here to help! There are a few ways I can support you to improve your storytelling and selling an email, so just shoot me an email at hello@kimkiel.com and we can chat.
Resources Mentioned
Let’s chat: hello@kimkiel.com
Listen to Episode 88: The anatomy of a great storytelling email
Listen to Episode 80 for a live example of story - segue - so what: Episode 80: How to remove jargon from your marketing and copywriting (and why it’s a must)
Additional Resources
Follow & Review
Are you following the podcast? I want to encourage you to leave a review and follow today so you don’t miss any future episodes.
I would also appreciate it if you would leave me a review on Apple Podcasts or Spotify! I read each of them, and they help me make sure I am providing the content you love to hear! Plus, you get to pay it forward because it will allow other listeners like you to find the podcast!