9: Triple Trouble - why you should follow the Rule of 3 in copywriting
What do the Beastie Boys, Rice Krispies, and the movie 9 To 5 have in common?
If you guessed that they were a few of my favorite things, you wouldn’t be wrong! However, these are all brilliant examples of a powerful writing and marketing principle that will help you write memorable, effective, and entertaining sales copy.
In this episode of ill communication, you’re going to find out why the rule of three is a powerful tool to have in your marketing toolbox. You’ll begin to use it to strengthen your message and after this episode, you’ll probably begin to see it everywhere.
As Aristotle said, three is perfection. Our brains love patterns and three is the smallest number you need to create a pattern. Once you start infusing this rule into your copy, you’ll love the way it turns out.
Topics We Cover in This Episode:
Why the rule of three is effective
How our brains love patterns
Why the rule of three helps prevent confusion
The ways you can use threes in your marketing
Examples of threes in popular stories and marketing campaigns
Once you start looking for it you’ll see how good things happen in threes and you can start infusing the rule of threes in your marketing as well. It can really help you write powerful, memorable, and entertaining copy.
You don’t have to follow this rule exclusively, that would probably get pretty annoying for your reader and you can’t always convey every message with this rule. But the next time you’re writing for your business, keep the rule of three in mind because it could turn a bland, boring message into something more memorable.
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