5: The Mary Poppins of copy formulas - “Practically perfect in every way”
Want to learn about a copy formula that you can use for practically anything?
In this episode of ill communication, we are talking about the Mary Poppins of copy formulas. In the movie, Mary Poppins measures herself, and it says she is “practically perfect in every way.” I love this saying, and it’s why I named this episode after Mary Poppins.
I’m sharing a copywriting formula with you that is practically perfect in every way for almost every piece of copy you need to write. There are dozens and dozens of copywriting formulas that you could use for just about anything: Facebook ads, social posts, sales pages, and even podcasts, but this one covers them all.
Granted, copywriting formulas are very persuasive, and when put in the wrong hands, they can be harmful. The most important thing you need to remember when it comes to copywriting formulas is to approach them with a perspective that puts the needs of your customer first and that you do no harm.
That being said, I fully love copywriting formulas! They are amazing because they give you a constraint that cuts down on the overwhelm and overthinking we do when we sit down to write something. I invite you all to embrace the constraint of copywriting formulas to help you write faster and more creatively.
Topics We Cover in This Episode:
What copywriting formulas are
Why copywriting formulas can be used to cause harm
The benefits of adding constraints to your process
What AIDA is
How this formula can be used
Why this formula works
Whether you're writing longer sales copy, a social media caption, or a keynote talk title, use the AIDA formula and organize your copy in the flow of attention, interest, desire, and action. You'll find you'll write your copy faster and it will compel your audience to take action.
So do you agree with me? Is AIDA the Mary Poppins of copy formulas? Make sure to try it out for your business today!
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Resources Mentioned
Learn more about why I love copywriting formulas in episode one
Additional Resources
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