80: How to remove jargon from your marketing and copywriting (and why it’s a must)
It’s time to remove the jargon from your marketing and copywriting!
Why?
Our audience will feel like outsiders if we don't speak the same language as them.
When you use industry jargon and buzzwords in your messaging, you risk alienating your audience and making them feel stupid or left out.
So in this episode of ill communication, I want to share a couple of really quick and easy strategies to help you eliminate jargon from your copy and messaging.
Topics We Cover in This Episode:
What the studies show about using jargon in your messaging
How eliminating jargon boosts persuasion and sales
Simple ways to get rid of the jargon in your copy
Tools you can use to make this easy
Your audience doesn't have time to Google or visit Wikipedia to translate your message. You have to do that for them. And when you cut down on the jargon and write in plain language, you're helping your reader connect and converse with you.
Like the episode? Please leave me a "tip" aka a rating or a review!
Resources Mentioned
Links to the studies mentioned: https://www.michbar.org/file/barjournal/article/documents/pdf4article1900.pdf
https://onlinelibrary.wiley.com/doi/10.1002/acp.1178
https://contentmarketinginstitute.com/articles/health-care-plain-language-study/
Additional Resources
Follow & Review
Are you following the podcast? I want to encourage you to leave a review and follow today so you don’t miss any future episodes.
I would also appreciate it if you would leave me a review on Apple Podcasts or Spotify! I read each of them, and they help me make sure I am providing the content you love to hear! Plus, you get to pay it forward because it will allow other listeners like you to find the podcast!