20: Don’t write from scratch! Use the ACCA copywriting formula to get more sales and donations.
There is a common saying in the copywriting world: only rookies write from scratch.
Seasoned copywriters like me never start with a blank page. We typically have a considerable amount of customer research which gives us all of the messaging and words we need to write. And when we match that customer research with a copywriting formula or a framework, the copy is assembled into a sales message that's designed to connect and convert.
In this episode of ill communication, I’m sharing a copywriting formula that’s perfect for businesses and charities, especially as we approach the end of the year. This copywriting formula is a little bit different than some of the others that I have shared on the podcast.
This formula is called ACCA. This stands for Awareness, Comprehension, Conviction, and Action. It gives you a chance to provide a little more education and explanation behind the problems your reader is facing.
Topics We Cover in This Episode:
What this copywriting formula is
What this formula is great for
Examples of this formula in use
How to use this formula in your business
So there you have it! You’ll see this formula everywhere because it really works. The key to using it is conviction. You have to show your readers that change is possible, but only with their help. If you use it, let me know how it goes!
If you loved this episode and want more tips like this, make sure to join the Joy of Copy Club. It's a group copy coaching experience where you receive access to all my sales templates, writing prompts, and copy recipes. You’ll never write from scratch again!
Resources Mentioned
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