176: Share this powerful piece of authority content to attract premium clients in 2026
The One Writing Prompt That'll Position You as the Expert in 2026
This is the last episode of 2025, and I'm leaving you with something juicy to kick off the new year. When you write this piece of content or create this kind of content, it's gonna position you as an expert, as an authority, and it will directly speak to your ideal clients. It'll call them in and make them wanna work with you.
The writing prompt is simple but powerful:
The top trends or top opportunities for your clients in 2026.
Think of this as the trends that everyone must know, the new way of writing in 2026, the new marketing trends for 2026, the new wellness hacks for 2026. Think of the top trends and create a piece of content around it.
Why this content works like magic
This content is brilliant for building your authority, for showcasing your expertise, for building know, like, and trust, and for delivering value. And it's an essential piece of content that every expert needs to have in their content mix.
You could create this as a social post, a reel, a carousel, a podcast episode, an email for your list. Just don't overthink it. Just go ahead and do it.
It demonstrates your authority and expertise by sharing the biggest opportunities, the trends or considerations for the clients you serve in the coming year.
How to create your trends content
When you're creating this thought piece, it's grounded in your own experience. In your own observation of what's going on in your clients' lives and from the thought leaders that you follow. You can provide examples or scenarios to demonstrate how these opportunities could work or manifest themselves in your clients' lives and businesses.
It's really an essential piece of content and you can type "top trends for [blank]" in Google and you'll see all of the kinds of content pieces that come up. So don't hesitate to create this for yourself.
In fact, I created a top trends piece. I do this every year. You can go back a couple of episodes and hear my top trends for messaging and marketing and copy in 2026.
Bonus tip: turn it into a workshop
Here's a little bonus tip for you. In addition to creating this piece of content, you should also, or you could also plan a workshop or a masterclass where you walk through these trends.
I have done this a couple of years ago and it was one of my easiest to sell, best attended workshops. And guess what? I'm doing it again.
On January 16th - that's a Friday at 8:00 AM Mountain time. Nice in the morning, get it over with with your morning coffee. I'm gonna walk you through my top trends for copy, messaging and marketing in 2026.
Headlines to inspire your trends content
Let me leave you with a couple of subject lines or headlines to inspire you as you write this piece of content:
2026 Trends for Gen X Women in Business
What 2026 has in store for photographers
Biggest marketing opportunities in 2026 for small business
Do this in 2026
What to do in 2026 and what not to do
Best health and wellness hacks for 2026
How high achievers can achieve more in 2026
Really think about your expertise and your clientele and their biggest pain points, and then flip that into a top trends or opportunities for your clients in 2026.
Your action steps
Use this to write an email, a blog post, a podcast episode, social media content, or an upcoming event. So give this writing prompt a try, add it to your list, bang it out this week, send it out to your list.
And make sure you join me January 16th as I walk you through the top copywriting and marketing trends for 2026. Find the link in the show notes and I hope to see you there.
I'm wishing you and yours a very happy new year.
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[00:00:50] Hello and welcome back to this episode of the Eel Communication Podcast. This is the last episode of the year 2025, and I am leaving you with a juicy writing prompt to kick off the new year when you write this. Piece of content or create this kind of content, it's going to position you as an expert, as an authority, and it will directly speak to your ideal clients.
[00:01:20] Call them in and make them wanna work with you. The writing prompt is the top trends or top opportunities for clients in 2026. Think of this as the. Trends that everyone must know the new way of writing in 2026, the new marketing trends for 2026, the new. The new Wellness Hacks for 2026. Think of the top trends and create a piece of content around it.
[00:01:52] This content is brilliant for building your authority, for showcasing your expertise, for building know, [00:02:00] like, and trust, and for delivering value. And it is an essential piece of content that every expert needs to have in their content mix. You could create this as a. Social post, a reel, a carousel, a podcast episode, an email for your list.
[00:02:20] Just don't overthink it. Just go ahead and do it. It demonstrates your authority and expertise by sharing the biggest opportunities, the trends or considerations for the clients you serve in the coming year. Now, when you're creating this thought piece, it's grounded in your own experience. In your own observation of what's going on in your clients' lives and from the thought leaders that you follow, you can provide examples or scenarios to demonstrate how these opportunities could work or manifest themselves in your clients' lives in businesses.
[00:02:56] Uh, it's really a essential piece of content and you can type top trends for. Blank in Google and you'll see all of the kinds of content pieces that come up. So don't hesitate to create this for yourself. In fact, I created a top trends piece. I do this every year. Uh, you can go back a couple of episodes and here my top trends for messaging and marketing and copy in 2026.
[00:03:30] And here's a little bonus tip for you. In addition to creating this piece of content, you should also, or you could also plan a workshop or a masterclass where you walk through these trends. Now, I have done this a couple of years ago and it was one of my easiest to sell best attended workshops. And guess what?
[00:03:52] I'm doing it again.
[00:03:54] On January 16th. That's a Friday at 8:00 AM Mountain time. So [00:04:00] nice in the morning, get it over with with your morning coffee. I'm going to walk you through my top trends for coffee messaging and marketing in 2026. Find the link in the show notes to save your seat and come and join so you can see in real time how I create this kind of content.
[00:04:19] But also you'll be able to harness these trends in your own business. Let's leave you with a couple of subject lines or headlines to inspire you as you write this piece of copy talk. Uh, 2026 Trends for Gen X Women in Business. What 2026 has in store for photographers? Biggest marketing opportunities in 2026 for small business.
[00:04:44] Do this in 2026. What to do in 2026 and what not to do. Um, best. Well, health and wellness hacks for 2026. How high achievers can achieve more in 2026? Really think about your expertise and then flip that in and your clientele and their biggest pain points, and then flip that into a top trends or opportunities for your clients in 2026.
[00:05:14] Use this to write an email, a blog post, a podcast episode, social media content, uh, or an upcoming event. So give this writing prompt and add, add it to your list, bang it out this week, send it out to your list, and make sure you join me. January 16th. As I walk you through the top copywriting and marketing trends for 2026, find the link in the show notes and I hope to see you there and I'm wishing you and yours a very happy new year.
[00:05:47] Okay. [00:06:00]
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