Kim Kiel

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73: 27 ways to infuse more voice and personality into your marketing {Part 3}

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Welcome to the third and final installment of our mini-series on Brand Voice, Brand Voice Guides, and writing with more personality!

If you haven’t already, you are going to want to pause this episode and hop over to episodes 71 and 72 for parts 1 and 2 of this series to learn what a Brand Voice Guide is and why you need one, as well as how to create your Brand Voice Guide.

In Part 3, you’ll find easy and simple ways to infuse more of your beautiful voice and personality into your copy and messaging.

Practically speaking, there are countless ways you can infuse your unique personality and brand voice into your copywriting and messaging, but I'm going to share a handy little checklist with you so you can begin to pepper in more of your voice into your copy.

So grab your Mini-Voice Guide and let’s get busy!


Topics We Cover in This Episode:

  • Some surprising places that you can be compelling or interesting

  • Fun copy ideas for the buttons on your website

  • Ways to infuse your personality into your products and services

  • Conversational ways to add personality to your social media

  • A word of warning about adding too much personality to your copy


I hope you enjoyed this episode! This is truly the secret sauce that will help you magnetically attract your soulmate clients.

Your verbal identity and brand voice is what is going to help you stand out from your competitors- and from the boring and bland AI-generated copy that I am seeing more and more.

To get support with identifying, documenting, or sharing your voice and personality in your copy, reach out to me! You can email me at hello@kimkiel.com.


Resources Mentioned

Episode 71: What is a Brand Voice Guide and why do small businesses need them

Episode 72: How to create a Brand Voice Guide for your small business

Get your Brand Voice Workbook


Additional Resources

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