73: 27 ways to infuse more voice and personality into your marketing {Part 3}
Welcome to the third and final installment of our mini-series on Brand Voice, Brand Voice Guides, and writing with more personality!
If you haven’t already, you are going to want to pause this episode and hop over to episodes 71 and 72 for parts 1 and 2 of this series to learn what a Brand Voice Guide is and why you need one, as well as how to create your Brand Voice Guide.
In Part 3, you’ll find easy and simple ways to infuse more of your beautiful voice and personality into your copy and messaging.
Practically speaking, there are countless ways you can infuse your unique personality and brand voice into your copywriting and messaging, but I'm going to share a handy little checklist with you so you can begin to pepper in more of your voice into your copy.
So grab your Mini-Voice Guide and let’s get busy!
Topics We Cover in This Episode:
Some surprising places that you can be compelling or interesting
Fun copy ideas for the buttons on your website
Ways to infuse your personality into your products and services
Conversational ways to add personality to your social media
A word of warning about adding too much personality to your copy
I hope you enjoyed this episode! This is truly the secret sauce that will help you magnetically attract your soulmate clients.
Your verbal identity and brand voice is what is going to help you stand out from your competitors- and from the boring and bland AI-generated copy that I am seeing more and more.
To get support with identifying, documenting, or sharing your voice and personality in your copy, reach out to me! You can email me at hello@kimkiel.com.
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[00:00:03] Welcome to ill communication, copywriting tips and sales strategies for small business. I'm your host, Kim Keel. I'm a copy coach, sales strategist, and direct response copywriter. It's my mission to help women leaders and change makers amplify their voices through copy. It's why I'm dishing out all the juicy tips, writing prompts, and sales formulas to help you generate more leads, book more calls, and get more high value clients on repeat. Sounds pretty good. It's time to ditch the overwhelm you might be feeling and find confidence in your copywriting so you can get your message out there and attract more soulmate clients. Let's get started. Hello my sweet friend! Welcome to the third and final installment of our mini series on Brand voice, brand voice guides [00:01:00] and writing with more personality. Now, as a reminder, if you haven't listened already, please go back to episode 71 for part one. What is a brand voice guide and why do small businesses need them? In that episode, we talked about why it's a marketing imperative for women in business to showcase more of your unique personality and voice so you stand out in your industry and attract soulmate clients. Then listen to episode 72 for part two. How to Create a Brand Voice Guide for Your Small Business. That episode walks you step by step through questions and prompts to create your own mini brand voice guide. There's also a link to a mini voice guide workbook you can download to fill out and create your own guide.
[00:01:46] The links to both episodes and the workbook are in the show notes, so go listen to parts one and two if you haven't yet. And today in part three, you'll find easy and simple ways to infuse more [00:02:00] of your beautiful voice and personality into your copy and messaging. So grab your mini voice guide and let's get busy. Now! Practically speaking, there are countless ways you can infuse your unique personality and brand voice into your copywriting and messaging, but I'm going to share a handy little checklist with you so you can begin to pepper in more of your voice into your copy. Of course, the first and most obvious place to infuse more of your personality and voice is on your website. Your website is your digital storefront. It's your 24 hour salesperson. It's where prospects snoop you when they've been referred to you, and it's where Google sends them. When somebody searches for services or products you offer. Of course, throughout your body copy, you can infuse your isms, your voice style and your cadence. But some surprising and maybe a few less obvious places to infuse a [00:03:00] little pop of personality include your about page. Obviously, there's lots of opportunity here to share your quirks and personality on your contact Us page. Most Contact Us pages are dead ass boring, but there's so much opportunity to be compelling or interesting.
[00:03:21] You could say something like ready to swipe right and see where this goes? Fill out the form and I'll pop into your inbox ASAP. Or let's see if we're the next Taylor and Travis, aka a perfect match. Don't be boring on your contact Us page. This is the last minute before someone decides if they're going to reach out to you. So use your personality here. You can infuse your personality on your 404 page. This is the page people are shown. When a page has gone missing from your website, it often says whoops! The page you're looking for is missing or some variation of that. I've crafted some fun [00:04:00] 404 pages for my clients. Like this page might be taking a little bit of me time. Head back to our home page. And that was for someone who serves moms. Or this page has taken a quantum leap to another dimension. Go here to try again. And that was for someone who deals with quantum leaps and manifestations. I've seen others even use this page to share a fun game or a long personal story. You can use GIFs, images. Have fun. Play it up. Next up is your cookie or privacy statement. Now I get tons of people commenting on my cookie statement, which really shows you my personality and what I'm into, specifically Jane Austen and my favorite book of all time, Pride and Prejudice.
[00:04:47] So my cookie statement reads, it is a truth universally acknowledged that a single website in possession of good data must be in want of a cookie. If you have neither pride nor prejudice about the collection [00:05:00] of cookies, I implore you to accept this most gracious invitation. People really love it. They notice it and they talk to me about it when they connect with me. You, of course, can infuse personality into your button copy instead of simply writing. Learn more. You might say. Check it out or feeling nosy? Click here. Use a little bit of fun copy on your buttons. On your opt in copy in for your newsletter. You shouldn't just write. Subscribe. Now. That's often the placeholder copy that comes when you have a website template, but instead try something like let's make it official. Or if you're a Beyonce fan, you could write something like, if you like what you see, then let's put a ring on it. And by ring I mean let's exchange emails. Unless you have random rings lying around, at which point I will happily accept those two. Just have a little fun reference your own musical pop culture [00:06:00] book references. It all works to infuse some personality here. If you have an FAQ page, a Frequently Asked Questions page, you can pop a little personality in there too.
[00:06:11] For example, on an FAQ page for a children and young families clothing brand, I wrote the headline why is the sky blue? Are we there yet? Can I have another cookie and other frequently asked questions? And then in the FAQs, I actually answered those questions. Kind of like hiding little Easter eggs in the copy. And of course in your product descriptions you can add personality. For the clothing brand I just mentioned, I included this line in their t shirts for moms hits below the waistband for good coverage, because we don't want to flash our undies every time we bend over to reach for the diaper bag. This makes it more fun for the reader to read, and especially when it's something we can all relate to. Now, aside from infusing voice and personality into [00:07:00] your website copy, you can also infuse your voice into the naming of your products and services. First, start out thinking about your newsletter. Give it a fun, interesting name. My newsletter is called the VIP Copy and Cocktails Club because I love recipes, I love copy, and I love having fun. You could name your private Facebook group Something interesting and think about how you refer to your students or clients. One of my clients had a community where the members started referring to themselves as chickens, so she started using that terme to describe her members and then found other fun puns to include in her copy, like referring to them as coops instead of groups.
[00:07:46] Of course, your email is a natural place to really let your personality and voice shine, and you can do this through the stories you tell through the salutations, whether you say hey [00:08:00] so and so, hi so and so dear. Also with your closing, how you sign off your emails, you can infuse that with personality. So I often write with love or with love and cookies from Kim, one of my former mentors always signs her emails off in the same way and it's first name. Then a little aside related to the email content and then last name. So it goes like this. Kim, find me in first class Walsh Phillips. Brilliant way to end the email. Think about. Also your autoresponder, your email out-of-office attendant. Don't be boring. Don't say sorry, I'm not here. I'll get back to you. Use this email to infuse and share your personality. Include gifts, emojis, a little personal detail about what's going on with you. You could add links to some favorite resources like your podcast episodes [00:09:00] or link to your services page. This is such an easy way to leave a great first impression for someone who's emailing you for the first time. Also, think about your customer confirmation and welcome emails those typically boring transactional emails.
[00:09:17] You can infuse a little of your personality in there through emojis, gifts, through how you say booyah, you just joined your favorite new community. Or I can tell your smart cookie because you signed up for this workshop. Or here are your login details when you forget your username and password because we know you will, there's a handy button on the login page to request help. You're a busy mama and we've got your back. Just think about where your audience is, what would surprise and delight them and write it into those boring, transactional emails. And next up, and probably pretty obvious, you can infuse your voice and personality [00:10:00] on social media, in your bios, in your content, share your isms and your stories. Use on brand emojis, gifs or memes in your content and in your captions, and make sure you write those conversationally human to human. So there you go, my friend. Around 27 different ways to infuse your voice and personality throughout your copy and messaging. And now this is truly the secret sauce that will help you magnetically attract your soulmate clients. Your verbal identity and brand voice is what is going to help you stand out from your competitors, and from the boring and bland AI generated copy that I am seeing more and more. Now, before I go, I want to leave you with this final tip.
[00:10:51] You can overdo personality and voice. A little goes a long way. You're not aiming for every [00:11:00] headline, every button, every line of copy to be dripping and oozing with personality. In fact, it can be really difficult to read and consume copy that has gone too far with personality. It can be very fatiguing for the reader to get through what I call super chewy or wordy copy. So always, always, always err on the side of being clear over clever. Write how you actually talk when you speak to another human. Not every sentence you say is clever or catchy or fun. What I'm writing copy for myself or for my clients? I often write the copy fairly plain and boring to make sure the message positioning and offers are very clear. Then I go back through and sprinkle a little more personality into the copy. It's like salt. When you're cooking, you often need a good amount of salt to really bring the recipe alive and let the flavors meld and dance. Salt amplifies [00:12:00] the flavors of the other ingredients, but too much salt will ruin the dish. It will overpower the other ingredients. And it's the same with voice and personality. You should sprinkle your personality and voice throughout your copy, because when you do, you'll create messaging. Your audience will devour and they will keep coming back for more. Now, if you need help identifying your unique voice and fuzing more of your voice into your copy and messaging, or if you're ready to outsource more copy to your team and you want a custom created pitch perfect brand voice guide, please reach out.
[00:12:40] This is truly my zone of genius work, and whether we work together privately or if you join my signature copy coaching program, the Joy of Copy Club, I would love to help you share your brilliant voice with the world. Because I'm telling you, sister, our world really needs to hear [00:13:00] and learn from more powerful, smart, and empathetic women like you. Thank you so much for hanging out with me today and over the last three episodes. I'll be back next week with more tips, more prompts, and copy recipes to help you share that beautiful voice. And that's a wrap on today's episode of Ill Communication. Hey, if you're picking up what I'm putting down, I would love if you would leave a rating and a review to let me know. And don't forget to follow the show so you never miss out on the tips, prompts, and strategies I share in every episode. They're designed to make you an ill communicator too. As always, you can check out all the links and resources from this episode on the web page. Just head over to Kim Keel compered cast. I'll chat with you again next week.
Resources Mentioned
Episode 71: What is a Brand Voice Guide and why do small businesses need them
Episode 72: How to create a Brand Voice Guide for your small business
Additional Resources
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