87: What the Beastie Boys can teach us about writing great copy
It’s no secret that I love the Beastie Boys. They actually inspired the name of this podcast!
My favorite book of all time is The Boys 2018 autobiography, The Beastie Boys Book. It is in that book that my love of the Beastie Boys collided with my love of the written word.
The Beastie Boys Book is a masterclass in writing and storytelling, and it reminds me, as a direct response copywriter, of the essential elements that transform basic words into compelling and captivating copy that moves your reader.
There are three things I want to break down for you in this episode of ill communication that the Beastie Boys can teach us about great copywriting.
Topics We Cover in This Episode:
The importance of voice and tips for writing in your own unique voice and personality
The importance of detail and how you can use details to make your brand more realistic and believable
The importance of story and how to use storytelling to make your business memorable
Thank you so much for allowing me to indulge my love of the Beastie Boys in this episode! In the next couple of episodes, I'll share how you can take these lessons on voice, detail, and story and infuse them into storytelling emails that sell.
Make sure to check out The Beastie Boys music, videos, and book linked below!
Resources Mentioned
Listen to a mini-playlist of some of my fave Beastie Boys tunes
Don’t Play No Game I Can’t Win
The Beastie Boys Book (affiliate link)
Additional Resources
Follow & Review
Are you following the podcast? I want to encourage you to leave a review and follow today so you don’t miss any future episodes.
I would also appreciate it if you would leave me a review on Apple Podcasts or Spotify! I read each of them, and they help me make sure I am providing the content you love to hear! Plus, you get to pay it forward because it will allow other listeners like you to find the podcast!