25: What is copywriting and why is it important? (Plus a bonus tip!)
Wouldn’t you like to have an easy button to generate new content ideas? Something that could instantly generate ideas that would appeal to your audience? And wouldn’t it be great if that button was free?
In this episode of ill communication, I’m sharing that easy button content generator with you and I’m providing a live example of how to use it!
There's a funny thing that happens when you're writing copy and creating messaging and getting ready to hit publish. Either you completely forget all of your great ideas or you second guess all of your ideas and talk yourself out of using them. Sometimes we just can’t summon the creative juices we need to write the copy we are going for.
In using this easy button in my business, I learned that a lot of people are curious about what copywriting actually is. So I’m also going into the basics of copywriting to help you get a better understanding of what it is and why it’s so important for your business.
Topics We Cover in This Episode:
The free copywriting tool you need to try out
How to use this tool in your business
What copywriting is
Types of copywriting
How I became a copywriter
You need good content to build your authority, share your ideas and nurture your audience, and you need good sales copy to move your audience from reader or follower to subscriber and buyer, which is why copywriting is so important. Writing raises your brand awareness and your authority, so it’s always a good investment.
The next time you’re feeling brain-dead overwhelmed with what to write, use this easy button! You’re sure to get tons of great ideas!
If you’re looking for a way to write more magnetic copy, make sure to download my free Magnetic Copy Checklist here.
Resources Mentioned
Download the Magnetic Copy Checklist
Additional Resources
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