Kim Kiel

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8: The NEW 5Cs of copywriting - a modern refresh of Bob Bly’s brilliant formula

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Ready to write effective sales copy?

In this episode of ill communication, I’m providing you with a checklist to help you write effective sales copy. You’ll use this checklist to help you prepare for writing and to help you edit your writing before you hit send or publish.

You’ll learn this with the 5 Cs of copywriting. If you’re a digital marketer or copywriter, you might have heard of Bob Bly’s copywriting formula. It is a beautifully succinct way of explaining the foundations of great sales copy.

I think Bob’s formula is awesome; however, I do think that something is missing and it is worth adding to the formula. It’s an ingredient that is sadly missing from a lot of the sales messaging that we see today.

Topics We Cover in This Episode:

  • What’s included in Bob Bly’s formula

  • Why clarity is so important when writing sales copy

  • Why it’s necessary to kill your darlings

  • Including credibility boosters

  • Keeping your copy compelling

  • Why you need to remember compassion

This is a modern refresh on an effective formula for writing sales copy. Before you hit send or publish on your next sales email or sales page, review it and make sure you have touched on all 5 Cs and view it through the lens of kindness and compassion.

I hope you'll find this 5C formula helpful for you before you sit down and write, and as a double check before you press send. When you follow these, you'll know your reader has all the information and all the time they need to make a decision about working with you and buying your product.

If you enjoy these episodes, make sure you sign up for my VIP Copy and Cocktails Club! It’s my email newsletter where I share all of my tips and strategies, and occasionally, a recipe or two.

Resources Mentioned

Instantly level up your copy with the Rule of You

Learn more about Bob Bly

Additional Resources

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