83: The 3 essential email sequences service-based businesses need
Let’s state the obvious: no matter how big or small your business is, you need an email list.
Your email list is a critical asset in your business because it is your list and your data. You own it, and these are your relationships.
Social media, on the other hand, is not something you own. TikTok owns TikTok, LinkedIn owns LinkedIn, Zuckerberg owns Facebook and Instagram, and they can change the algorithm and close down your account or remove posts without warning.
So needless to say, email marketing is important.
I know that the idea of having an email list can be overwhelming, so in this episode of ill communication, I want to demystify and simplify the three essential sequences you need in your business.
Topics We Cover in This Episode:
Why email marketing is crucial for any business, big or small
The easiest email sequence you can write for your audience
How to create a sales sequence that converts every time
The most important email sequence of all
How to use the Dinner Party Framework to create a welcome sequence that wows
A well-written and strategic welcome sequence is universally considered to be the most essential email sequence in your business, and there are nuances to how you write each email and how you make your calls to action.
If you don't have a welcome sequence or if you know it's time to refresh it, you will want to come and grab your ticket to the Welcome Sequence That Wows Bootcamp I'm hosting in mid-March. Check it out now!
Resources Mentioned
Listen to episode 81 - Why the World Needs to Hear from More Women in Business
Attend the bootcamp and write your welcome sequence in 5 days!
Additional Resources
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