32: How to write a killer About Page with the HELLO Framework
Ready to learn about one of the most important marketing assets in your business and brand? It’s one of the most visited pages on your website and it is notoriously difficult to write. I’m talking about the About Page!
In this episode of ill communication, I’m sharing tips on how you can write a killer About Page with the HELLO Framework.
A person’s About Page is where people go to see if someone knows what they’re talking about. We are humans doing business with humans so it’s natural to want to know who we are working with.
An About Page is a mini sales page, which means they are an important part of the customer journey and an important point of conversion or sale, so you’re definitely going to want to spend the time to make it good.
Topics We Cover in This Episode:
Why your About Page is so important for your business
Why customer research is important before you write your About Page
What to include in your bio to help people get to know you
Tips for differentiating yourself from your competitors
How to use the HELLO framework to make your About Page stand out
So there you have it! This framework will help you write a killer About Page that will convince your ideal client to work with you. Remember, it’s a mini sales page so don’t forget to keep your ideal client in mind and help them know, like, and trust you.
Want help writing a killer About Page or the rest of your website? Connect with me to book a call for more information: hello@kimkiel.com.
Resources Mentioned
Review the Cheatsheet of Awesomeness in Episode 2
Additional Resources
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