77: How to use the PAS copywriting formula to sell more (without sounding douchey)
As a podcast dedicated to sharing copywriting formulas, it’s a wonder I have made it this far without sharing the formula I’m sharing today. This may be the most famous, most well-known, and most-used copywriting formula of all time.
Of course, I’m talking about PAS - problem, agitation, solution.
If you hop into any copywriting community, read any copywriting book, or join any copywriting course and search for formulas and frameworks, this formula is guaranteed to show up.
It's a classic, proven formula, but it can be a little problematic.
So in this episode of ill communication, I'm going to share a modern and sophisticated approach to using the PAS formula in your sales copy.
Topics We Cover in This Episode:
What this formula is and how it works in your copy
Why this formula is so impactful- when done right
My ethical approach to using this formula to sell your offers
Which audiences this is best suited for
I hope you enjoyed learning about my sophisticated twist on this classic copywriting formula.
If you haven't tried using it before, give it a go in your next sales email, Facebook ad, or video sales script. And if you do like using PAS, add the O- outcome section to it the next time you use it!
Resources Mentioned
Learn why I love copywriting formulas so much
Learn the P4 Formula - Write a compelling sales message without being cheesy or sleazy
Check out The Ultimate Sales Letter by Dan Kennedy
Additional Resources
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