15: How to simplify copywriting AND get more sales
Simplicity is the secret to sales, and in this episode of ill communication, you’re going to find out why.
The last thing you want to do is overwhelm your reader or sales prospect with too many choices. You don’t want to have a metaphorically jam-packed shelf of offers that makes your readers confused and so paralyzed about the choice that they choose to leave.
That’s why today’s episode about the rule of one is so important. The rule of one is the foundation for all great copywriting. It reminds us to focus on writing for one reader, talk about one big idea, provide one offer or promise, and ask for one call to action.
Focus on your one reader or ideal buyer. Imagine you’re having a face-to-face conversation with her. Talk about her problems, desires, objections, and dreams. When you write to your one reader, she’ll know you’re talking to her and that you understand her and her problems.
In every sales message you write, whether it’s a Facebook ad, social media post, or sales email, you want to focus on one big idea or theme instead of trying to tackle them all. You also want to give them only one action to take so that you can increase your conversions or sales.
Topics We Cover in This Episode:
Why you don’t want to have too many offers
The rule of one
Why you should focus on one reader
Why it’s important to include only one call to action
The exceptions to the rule of one
The next time you sit down to write an email, Facebook ad, sales page, or social media post, keep the rule of one in mind. This will make sure you don’t overwhelm or confuse your reader with too many options.
If you follow the rule of one, you'll find it easier to write your own sales message and your reader will appreciate the simple elegance of your message and take action on it.
Would you like to hang out with me and other women business owners doing rad things in the world just like you? Join the Joy of Copy Club! It’s a group copy coaching experience where you receive access to my sales templates, writing prompts, and copy recipes. You’ll never wonder what to write again. Check it out here!
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